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Practice of Public Relations, The, CourseSmart eTextbook, 12th Edition

By Fraser P. Seitel

Published by Prentice Hall

Published Date: May 21, 2013

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Description

For undergraduate Introduction to Public Relations courses.

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

Table of Contents

Part I Evolution
Chapter 1 Defining Public Relations 1
Chapter 2 The History and Growth of Public Relations 24

Part II Preparation/Process

Chapter 3 Communication 48
Chapter 4 Public Opinion 65
Chapter 5 Management 83
Chapter 6 Ethics 105
Chapter 7 The Law 126
Chapter 8 Research 146

Part III    The Publics

Chapter 9 Media 167
Chapter 10 Social Media 199
Chapter 11 Employee Relations 227
Chapter 12 Government Relations 249
Chapter 13 Community Relations 273
Chapter 14 International Consumer Relations 294

Part IV Execution

Chapter 15 Public Relations Writing 311
Chapter 16 Integrated Marketing Communications 330
Chapter 17 Crisis Management 348
Chapter 18 Launching a career 365

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Practice of Public Relations, The, CourseSmart eTextbook, 12th Edition
Format: Safari Book

$66.99 | ISBN-13: 978-0-13-311696-0