Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.
Table of Contents
Chapter 1 Defining Public Relations 1
Chapter 2 The History and Growth of Public Relations 24
Part II Preparation/Process
Chapter 3 Communication 48
Chapter 4 Public Opinion 65
Chapter 5 Management 83
Chapter 6 Ethics 105
Chapter 7 The Law 126
Chapter 8 Research 146
Part III The Publics
Chapter 9 Media 167
Chapter 10 Social Media 199
Chapter 11 Employee Relations 227
Chapter 12 Government Relations 249
Chapter 13 Community Relations 273
Chapter 14 International Consumer Relations 294
Part IV Execution
Chapter 15 Public Relations Writing 311
Chapter 16 Integrated Marketing Communications 330
Chapter 17 Crisis Management 348
Chapter 18 Launching a career 365
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Practice of Public Relations, The, CourseSmart eTextbook, 12th Edition
Format: Safari Book
$63.99 | ISBN-13: 978-0-13-311696-0