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Practice of Public Relations, The (Subscription), 13th Edition

By Fraser P. Seitel

Published by Pearson

Published Date: Jan 27, 2016

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This is a subscription-based eBook that will be available to you on VitalSource.com for the duration of your course. This eBook may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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Practice of Public Relations, The (Subscription), 13th Edition

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