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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, CourseSmart eTextbook

By Jerry Weissman

Published by FT Press

Published Date: Nov 17, 2001

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Description

In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more. This new edition has been updated and redesigned throughout, and includes brand-new information about presenting with the latest technologies. One thing hasn't changed, however: Weissman's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Ask his clients, the leaders of the world's greatest companies: Presenting to Win works!

Table of Contents

Foreword to the Updated and Expanded Edition  xvii

Preface: What’s Past Is Prologue  xxi

 

Introduction: The Wizard of Aaaahs  xxiii

Chapter 1        You and Your Audience  1

Chapter 2        The Power of the WIIFY  11

Chapter 3        Getting Creative: The Expansive Art of Brainstorming  21

Chapter 4        Finding Your Flow  41

Chapter 5        Capturing Your Audience Immediately  69

Chapter 6        Communicating Visually  91

Chapter 7        Making the Text Talk  103

Chapter 8        Making the Numbers Sing  121

Chapter 9        Using Graphics to Help Your Story Flow  133

Chapter 10      Bringing Your Story to Life  163

Chapter 11      Customizing Your Presentation  183

Chapter 12      Animating Your Graphics  197

Chapter 13      The Virtual Presentation  215

Chapter 14      Pitching in the Majors  229

Appendix A      Tools of the Trade  235

Appendix B      Presentation Checklists  237

 

Acknowledgments  241

About the Author  243

Index  245

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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, CourseSmart eTextbook
Format: Safari Book

$17.49 | ISBN-13: 978-0-13-216120-6