In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.
In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you’ll have a complete understanding of what product design really is and you’ll be equipped with the best practices necessary for building your own successful online products.
Table of Contents
Section 2: Think Like A Product Designer.
Chapter 4: No dead ends.
Chapter 7: Effective over clever.
Chapter 8: Carrots, not sticks.
Chapter 9: Ship early. Ship often.
Chapter 10: Rinse and repeat.
Chapter 11: People matter most.
Chapter 12: The product is never done.
Chapter 15: Use whatever works.
Chapter 16: Listen and Learn.
Chapter 17: Design Together.
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