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Product Design for the Web: Principles of Designing and Releasing Web Products

By Randy J. Hunt

Published by New Riders

Published Date: Oct 24, 2013


Web designers are no longer just web designers. To create a successful web product that’s as large as Etsy, Facebook, Twitter, or Pinterest–or even as small as a tiny app–you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again.

In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.

In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you’ll have a complete understanding of what product design really is and you’ll be equipped with the best practices necessary for building your own successful online products.

Table of Contents


Section 1: On Product Design.
Chapter 1: What Is Product Design?
Chapter 2: The Jobs To Be Done.

Section 2: Think Like A Product Designer.
Chapter 3: Story first.
Chapter 4: No dead ends.
Chapter 5: Feedback loops.
Chapter 6: Remember the invisible features.
Chapter 7: Effective over clever.
Chapter 8: Carrots, not sticks.
Chapter 9: Ship early. Ship often.
Chapter 10: Rinse and repeat.
Chapter 11: People matter most.
Chapter 12: The product is never done.

Section 3: Get it built.
Chapter 13: Change and happiness.
Chapter 14: The design process.
Chapter 15: Use whatever works.
Chapter 16: Listen and Learn.
Chapter 17: Design Together.