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Playing Hardball: Campaigning for the U.S. Congress

By Paul S. Herrnson

ISBN-10: 0-13-027133-0

ISBN-13: 978-0-13-027133-4What's this?

Published by Longman

© 2001

Pub. Date: Oct 26, 2000

Format: Paper

Table of Contents



 1. Introduction.


 2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?


 3. Competing for Cash: The Individual Financiers of Congressional Elections.


 4. Are Professional Campaigns More Negative?


 5. Going Negative: Attack Advertising in the 1998 Elections.


 6. Campaign Strategy and Direct Voter Contact.


 7. Elections are More than Just a Game.


Index.

Textbook

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