Essential Guide to Internet Business Technology, The

1. Say “Yes” to Internet Business.

Internet Business Is More Than E-Commerce. Internet Business Is Big. Why Technology Is Key. Objectives of the Book. Is This Book for You? Navigating the Book.

2. What Do I Need to Know about Hardware?

Is The PC Dead? How Information Is Stored. How a Computer Works. Types of Computers and Hardware Selection. Future Trends and Implications.

3. Software Is Everywhere.

Software: Solution or Problem? Operating Systems. Programming Languages. Modern Software Development. Future Trends and Implications.

4. Internet and Web Technology.

FROM SOAP OPERAS TO TIDAL WAVES. COMPUTER NETWORK BASICS. PACKET SWITCHING AND TCP/IP. THE WEB. BASIC INTERNET TOOLS. THE DOMAIN NAME SYSTEM. ADVANCED SEARCHES ON THE WEB. FUTURE TRENDS AND IMPLICATIONS.

5. Languages of the Internet.

The Face of Internet business. Markup Languages and Html. Tools For Creating A Fabulous Web Page. The Joy Of X: XML, XSL, and XHTML. Dynamic Web Pages. Future Trends and Implications.

6. Web Site Design and Content.

The Age of Information Overload. The Nature of the Web. What Is the Purpose of the Site? Who Is Your Audience? What Content Will You Provide? Closing the Online Sale. How To Get A High Ranking for Your Web Site. Managing Web Site Content. Best Practices for Web Site Design and Content. Future Trends and Implications.

7. Getting Your Business Online.

Where Are You on the Internet Business. Technology Spectrum? The Hardware Decision. Never Buy Software Again. How To Choose a Consulting Service. Getting Connected. Future Trends and Implications.

8. Rethinking Internet Business Models.

What Is an Internet Business Model? The Myth of the Dot-Com Fallout. Is Internet Business Different? What Works, What Doesn't. Future Trends and Implications.

9. Security and Internet Business.

Trust Everyone, but Brand Your Cattle. Password Basics. Tradition: Single Key Encryption. The Epiphany: Public Key Encryption. Trust and Digital Signature. Putting It All Together: Secure Socket Layers. Firewalls and Proxy Servers. Privacy. Future Trends and Implications.

10. Internet Business Transactions.

Minimizing Transaction Costs with Internet Business. B2C Systems. B2B Systems. P2P Systems. Future Trends and Implications.

11. Marketing on the Internet.

The Second Wave of Internet Marketing. Internet Marketing Strategies. One of the Greatest Things about the Web: Measurement. Internet Marketing Media. Future Trends and Implications.

12 The Power of Databases.

Database Technology Is Crucial. Database Management Systems. The Relational Database Model. SQL: Getting Information In and Out of the Database. Building a Data Warehouse. Data Mining Basics. Future Trends and Implications.

13. Internet Business Architecture.

The Evolution of Computing: Coming Full Circle. Client/Server Paradigms. Client Technologies. Server Technologies. Scaling and Web Farms. Future Trends and Implications.

14. Enterprise Application Software.

The Importance of Application Software. From MRP to ERP. Supply Chain Management. Customer Relationship Management. Middleware. New Age Middleware: Web Services. Future Trends and Implications.

A Technical Appendix.

Storing Floating Point Numbers. The IP Addressing System. Object-Oriented Programming. More on XML. Javascript and Client Programming. Active Server Page Technologies. Web Service Example. Biztalk and Middleware.

B: Suggested Reading.

C: Glossary.

Bibliography.

Index.