Your textbook…
Cover image for Hospitality Management Strategies
View larger cover

Hospitality Management Strategies

By Ronald A. Nykiel

ISBN-10: 0-13-061876-4

ISBN-13: 978-0-13-061876-4What's this?

Published by Prentice Hall

© 2005

Pub. Date: May 11, 2004

Format: Paper

These online resources are available at no cost.

Companion Website - Nykiel

http://www.prenhall.com/nykiel

Table of Contents

A. UNDERSTANDING STRATEGY, FORCES, SELECTION AND POSITIONING.

 1. Hospitality Management Strategies In Perspective.

 2. External and Internal Driving Forces.

 3. Strategy Selection and Positioning.

B. THE GROWTH STRATEGIES OF DEVELOPMENT, FINANCIAL OPTIONS, AND BRAND STRATEGY.

 4. Business Development Strategies.

 5. Financial Strategy Options.

 6. Brand Strategy and Management.

C. THE REVENUE DEVELOPMENT STRATEGIES OF MARKETING, SALES, AND CUSTOMER RETENTION.

 7. Marketing Strategies.

 8. Sales Strategies.

 9. Customer Service and Quality Strategies.

D. THE FUNCTIONAL MANAGERIAL STRATEGIES OF HUMAN RESOURCES, TECHNOLOGY AND PURCHASING.

10. Human Resource Management Strategies.

11. Technology Applications and Management.

12. Purchasing Concepts.

E. THE DEFENSIVE (BUSINESS PRESERVATION) STRATEGIES OF RISK MANAGEMENT, CRISIS MANAGEMENT AND COMMUNICATIONS.

13. Risk Management.

14. Crisis Management.

15. Communications.

F. THE IMPLEMENTATION STRATEGIES OF STRATEGIC PLANNING, ORGANIZATIONAL AND OPERATIONAL CONCEPTS, AND LEADERSHIP.

16. The Strategic Planning Process.

17. Organizational and Operational Concepts.

18. Leadership Profiles.

Glossary.

Notes.

Bibliography.

Index.

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780136007852

$125.13 | Add to Cart

This package contains:

  • Hospitality Management Strategies
    Ronald A. Nykiel | ©2005 | Paper; 496 pages
  • NRAEF ManageFirst: Hospitality and Restaurant Management w/ On-line Testing Access Code Card
    NRA National Restaurant Association | ©2007 | Paper; 272 pages

Package ISBN-13: 9780131789500

$125.13 | Add to Cart

This package contains:

  • Hospitality Management Strategies
    Ronald A. Nykiel | ©2005 | Paper; 496 pages
  • ManageFirst: Hospitality and Restaurant Management with Pencil/Paper Exam
    NRA National Restaurant Association | ©2007 | Paper; 272 pages

Package ISBN-13: 9780131998308

$97.00 | Add to Cart

This package contains:

  • Hospitality Management Strategies
    Ronald A. Nykiel | ©2005 | Paper; 496 pages
  • DK Essentials Managers: Making Presentations
    DK Publishing | ©2002 | Paper

Textbook

List Price: $97.00

Add to Shopping Cart

Members pay only $87.30

Free FedEx Ground Shipping.