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Entrepreneur's Fieldbook, The

By John B. Vinturella

ISBN-10: 0-13-081219-6

ISBN-13: 978-0-13-081219-3What's this?

Published by Prentice Hall

Pub. Date: Dec 1, 1998

Format: Paper

Table of Contents



1. Entrepreneurship: Concepts and Issues.


2. Sources of Venture Ideas: Entrepreneurship on the Internet.


3. Market Research and Analysis.


4. Refining the Venture Idea: Testing “Fit” and Feasibility.


5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses.


6. Building a Successful Business Plan.


7. Financing the Venture.


8. The Complete Entrepreneur: Post-Start-up Challenges.

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780137013272

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This package contains:

  • Entrepreneur's Fieldbook, The
    John B. Vinturella | ©1999 | Paper; 288 pages
  • Rethinking Marketing: The Entrepreneurial Imperative
    Minet Schindehutte, Michael Morris, Leyland Pitt | ©2009 | Paper; 384 pages

Package ISBN-13: 9780135129166

$82.67 | Add to Cart

This package contains:

  • Entrepreneur's Fieldbook, The
    John B. Vinturella | ©1999 | Paper; 288 pages
  • Essential Guide to Internet Business Technology, The
    Gail Honda, Kipp Martin | ©2002 | Paper; 464 pages

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