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Table of Contents
1. Entrepreneurship: Concepts and Issues.
2. Sources of Venture Ideas: Entrepreneurship on the Internet.
3. Market Research and Analysis.
4. Refining the Venture Idea: Testing “Fit” and Feasibility.
5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses.
6. Building a Successful Business Plan.
7. Financing the Venture.
8. The Complete Entrepreneur: Post-Start-up Challenges.
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780137013272
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This package contains:
- Entrepreneur's Fieldbook, The
John B. Vinturella | ©1999 | Paper; 288 pages - Rethinking Marketing: The Entrepreneurial Imperative
Minet Schindehutte, Michael Morris, Leyland Pitt | ©2009 | Paper; 384 pages
Package ISBN-13: 9780135129166
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This package contains:
- Entrepreneur's Fieldbook, The
John B. Vinturella | ©1999 | Paper; 288 pages - Essential Guide to Internet Business Technology, The
Gail Honda, Kipp Martin | ©2002 | Paper; 464 pages