Your textbook…
Bringing New Technology to Market
ISBN-10: 0-13-093373-2
ISBN-13: 978-0-13-093373-7
Published by Prentice Hall
© 2003
Pub. Date: Jul 8, 2002
Format: Paper
Table of Contents
I. THE FOUNDATIONS OF TECHNOLOGY COMMERCIALIZATION.
1. Innovation and Commercialization.
2. Recognizing and Screening Technology Opportunities.
3. Developing and Testing a Technology Business Concept.
4. High-Technology Product Development Strategies.
II. INTELLECTUAL PROPERTY.
5. The Concept of Intellectual Property.
6. Licensing Intellectual Property.
7. Intellectual Property Strategy.
III. FINANCIAL STRATEGY FOR TECHNOLOGY START-UPS.
8. Building and Valuing the Business Model.
9. Funding the Technology Start-Up.
10. Funding Growth.
IV. THE TRANSITION FROM R&D TO OPERATIONS.
11. Moving from R&D to Operations.
12. Marketing High Technology.
13. Growing the High-Tech Venture.
14. Entrepreneurial Venturing Inside a Corporation.
15. Developing a Business Plan for Sustained Innovation.
