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Advertising Ethics
ISBN-10: 0-13-094121-2
ISBN-13: 978-0-13-094121-3
Published by Prentice Hall
© 2005
Pub. Date: Jun 8, 2004
Format: Paper
Additional Course Materials
Table of Contents
I. ETHICS AND APPLIED ETHICS.
1. Ethical Reasoning and Ethical Principles.
2. Codes of Ethics and Codes of Practice.
II. WHAT IS ADVERTISING?
3. The Nature of Advertising.
4. Advertising and the Media.
5. Advertising and the Community.
III. CURRENT ISSUES AND TRENDS IN ADVERTISING.
6. Truth in Advertising.
7. Stereotyping and Targeting.
8. Endorsements and Testimonials.
9. The Ethics of Time and Space.
10. The Digital Explosion and Its Implications.
IV. WHY ADVERTISING SOMETIMES GOES BAD.
11. The Commodification of Values and the Trivilisation of Social Issues.
V. HOW CAN ADVERTISING BE MADE GOOD?
12. Ethical Advertising.
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