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Market Thinker Software

By Devanathan Sudharshan

ISBN-10: 0-13-140082-7

ISBN-13: 978-0-13-140082-5What's this?

Published by Prentice Hall

© 2004

Pub. Date: Sep 4, 2003

Format: CD-ROM Only

Table of Contents



 1. Diffusion.


 2. Experience Curve.


 3. Dynamic Pricing.


 4. Joint Space.


 5. Market Share.


 6. New Product Sales Forecast.


 7. ADBUDG.


 8. Price Bundling.


 9. Impact on Net Income of a Small Change In Price.


10. Cost of Delay In Launching a New Product.


11. Return on Service Quality Improvement Efforts.

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