PACKAGE ISBN-13: 9780131448865

By Philip Kotler, Gary Armstrong

ISBN-10: 0-13-144886-2

ISBN-13: 978-0-13-144886-5What's this?

Published by Prentice Hall

© 2004

Pub. Date: Aug 6, 2003

Format: Kit/Package/ShrinkWrap

Components of the Package:

Instructor's Edition, 10th Edition
By Philip Kotler, Gary Armstrong

Learning Guide/Study Guide, 10th Edition
By Philip Kotler

This item has been upgraded to Prin Mrktg& Updt&Lrng Gd, 10th Edition.