Your textbook…

Principles of Marketing, 11th Edition

By Philip Kotler, Gary Armstrong

ISBN-10: 0-13-146918-5

ISBN-13: 978-0-13-146918-1

Published by Prentice Hall

Pub. Date: Feb 1, 2005

Format: Cloth

Enhance your learning experience with text-specific study materials.

Student Study Guide, 11th Edition

ISBN-10: 0-13-126876-7

$46.67 | Add to Cart

I. DEFINING MARKETING AND THE MARKETING PROCESS.

1. Marketing: Managing Profitable Customer Relationships.

2. Company and Marketing Strategy: Partnering to Build Customer Relationships.

II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.

3. The Marketing Environment.

4. Managing Marketing Information.

5. Consumer Markets and Consumer Buyer Behavior.

6. Business Markets and Business Buyer Behavior.

III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.

7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.

8. Product, Services, and Branding Strategies.

9. New-Product Development and Life-Cycle Strategies.

10. Pricing Considerations and Approaches.

11. Pricing Strategies.

12. Distribution Channels and Logistics Management.

13. Retailing and Wholesaling.

14. Integrated Marketing Communication Strategy.

15. Advertising, Sales Promotion, and Public Relations.

16. Personal Selling and Direct Marketing.

IV. EXTENDING MARKETING.

17. Creating Competitive Advantage.

18. Marketing in the Digital Age.

19. The Global Marketplace.

20. Marketing Ethics and Social Responsibility.

APPENDIXES.

Forecasting Market Demand.

Marketing Plan.

Marketing Math.

Careers in Marketing (on-line only).

Glossary, Author Index, Company Index, Subject Index.

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780131556355

$205.33 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
OneKey Blackboard, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card

Package ISBN-13: 9780131686885

$198.67 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
OneKey CourseCompass, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card; 1 pages

Package ISBN-13: 9780131556362

$205.33 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
OneKey WebCT, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card

Package ISBN-13: 9780131686793

$201.33 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
DK Essentials Managers: Making Presentations
DK Publishing | ©2002 | Paper

Package ISBN-13: 9780131970816

$212.00 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
Marketing Plan Pro 6.0, 2nd Edition
Palo Alto Software | ©2005 | CD-ROM Only; 0 pages

Package ISBN-13: 9780131970823

$218.67 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
Marketing Plan Handbook and Marketing Plan Pro, 2nd Edition
Marian Burk Wood | ©2005 | Paper Bound w/CD-ROM; 216 pages

Package ISBN-13: 9780131686922

$205.33 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
Student Study Guide, 11th Edition
Philip Kotler | ©2006 | Paper; 376 pages

Package ISBN-13: 9780131686915

$205.33 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
Videos on DVD, 11th Edition
Philip Kotler | ©2006 | Digital Video Recording

Package ISBN-13: 9780132232210

$212.00 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
OneKey Blackboard, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card
Student Study Guide, 11th Edition
Philip Kotler | ©2006 | Paper; 376 pages

Package ISBN-13: 9780132200202

$212.00 | Add to Cart

This package contains:

OneKey CourseCompass, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card; 1 pages

Package ISBN-13: 9780132387729

$212.00 | Add to Cart

This package contains:

Package ISBN-13: 9780131738690

$204.00 | Add to Cart

This package contains:

Package ISBN-13: 9780132267038

$212.00 | Add to Cart

This package contains:

Package ISBN-13: 9780132267847

$225.33 | Add to Cart

This package contains:

Package ISBN-13: 9780132277648

$221.33 | Add to Cart

This package contains:

OneKey CourseCompass, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card; 1 pages

Package ISBN-13: 9780132043311

$232.00 | Add to Cart

This package contains:

Principles of Marketing, 11th Edition
Philip Kotler, Gary Armstrong | ©2006 | Cloth; 768 pages
Marketing Plan Handbook and Marketing Plan Pro, 2nd Edition
Marian Burk Wood | ©2005 | Paper Bound w/CD-ROM; 216 pages
Student Study Guide, 11th Edition
Philip Kotler | ©2006 | Paper; 376 pages
OneKey CourseCompass, Student Access Kit, Principles of Marketing, 11th Edition
Philip Kotler | ©2006 | Access Code Card; 1 pages

Textbook

List Price: $198.67

Add to Shopping Cart

Members pay only $178.80

Free FedEx Ground Shipping.

Online Book

Buy now from CourseSmart.com

Principles of Marketing, 11th Edition

Table of Contents

Textbook

Online Book