Contemporary Visual Merchandising and Environmental Design, 4th Edition

Table of Contents

 

1.      The Visual Merchandising Concept in a Contemporary Environment

2.      Planning and Developing Visual Presentations

3.      Facilities Design: Exteriors, Interiors, and Fixturing

4.      Mannequins and Other Human Forms

5.      Materials, Props, and Tools of the Trade

6.      Principles of Design

7.      Color: Fundamental Concepts and Applications

8.      Lighting: Dramatizing the Selling Floor and Display Areas

9.      Themes and Setting for Windows and Interiors

10.   Energizing the Specialty Boutique

11.   Signage: The Tool That Tells A Story

12.   Graphics in the Retail Environment

13.   Point-of-Purchase Display

14.   Display Windows as Setting for “Consumer Theater”

15.   Execution of a Visual Display

16.   Crating the Overall Concept: From Conception to Completion

17.   Promotion’s Other Components: Advertising, Special Events, and Publicity