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Medium and the Message, The: Television Advertising and American Elections
ISBN-10: 0-13-177774-2
ISBN-13: 978-0-13-177774-3
Published by Longman
© 2004
Pub. Date: Nov 10, 2003
Format: Paper
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Table of Contents
1. Campaign Advertising Strategies in the 2000 Presidential Nominations: The Case of Al, George, Bill, and John. Travis N. Ridout.
2. What Did They See and When Did They See It? Measuring the Volume, Tone, and Targeting of Television Advertising in the 2000 Presidential Election. Ken Goldstein.
3. Political Party and Interest Group Television Advertising in the 2000 Congressional Elections. Paul S. Herrnson.
4. The Electoral Impact of “Issue Advocacy” in 1998 and 2000 House Races. Jonathan S. Krasno.
5. The Impact of Issue Advocacy and Party Soft Money Electioneering. David B. Magleby.
6. The View from the Air: Television Advertising in Virginia's 2000 Senate Campaign. Paul Freedman and L. Dale Lawton.
7. Pay to Play: Parties, Interests, and Money in Federal Election. David C.W. Parker and John J. Coleman.
