Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
ISBN-10: 0-13-185292-2
ISBN-13: 978-0-13-185292-1
Published by IBM Press
© 2006
Pub. Date: Jul 21, 2005
Format: Paper
Description
A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686
Table of Contents
Preface.
Acknowledgments.
I. THE BASICS OF SEARCH MARKETING.
1. Why Search Marketing Is Important and Difficult.
2. How Search Engines Work.
3. How Search Marketing Works.
4. How Searchers Work.
II. DEVELOP YOUR SEARCH MARKETING PROGRAM.
5. Identify Your Web Site’s Goals.
6. Measure Your Web Site’s Success.
7. Measure Your Search Marketing Success.
8. Define Your Search Marketing Strategy.
9. Sell Your Search Marketing Proposal.
III. EXECUTE YOUR SEARCH MARKETING PROGRAM.
10. Get Your Site Indexed.
11. Choose Your Target Keywords.
12. Optimize Your Content.
13. Attract Links to Your Site.
14. Optimize Your Paid Search Program.
15. Make Search Marketing Operational.
16. What’s Next?
Glossary.
Index.
