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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

By Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

ISBN-10: 0-13-188589-8

ISBN-13: 978-0-13-188589-9What's this?

Published by Prentice Hall

© 2009

Pub. Date: Jan 14, 2008

Format: Paper

Description

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Table of Contents

Table of Contents  

 

1.   An Introduction

2.   A History

3.   Customers’ Knowledge and Consumer Behavior

4.   Market Segmentation and Selection

5.   Internal Assessment and Competitive Analysis

6.   Economic Principles and Demand Forecasting

7.   Reservations and Channels of Distribution

8.   Dynamic Value-Based Pricing

9.   Channel and Inventory Management

10.  The Revenue Management Team

11.  Strategic Management and Following the RevMAP

12.  Tools, Tactics, and Resources

13.  Legal and Ethical Issues and Potential Bumps in the Road

14.  Crystal Ball

15.  Applications in Lodging and Food and Beverage

16.  Applications in Sports, Entertainment, and Event Management

17.  Applications in Cruise, Spa, and Luxury RV Resorts

18.  Applications in Golf, Gaming, and Theme Parks

 

GLOSSARY

 

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780138015770

$106.60 | Add to Cart

This package contains:

  • Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
    Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker | ©2009 | Paper; 352 pages
  • Front Office Management Simulation Access Card, 2nd Edition
    David K. Hayes, Allisha A. Miller | ©2011 | Access Code Card

Package ISBN-13: 9780137017751

$93.27 | Add to Cart

This package contains:

  • Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
    Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker | ©2009 | Paper; 352 pages
  • Simulation Student CD for Professional Front Office Management (FOMS)
    David K. Hayes, Allisha A. Miller | ©2008 | CD-ROM Only

Package ISBN-13: 9780135085721

$168.73 | Add to Cart

This package contains:

  • Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
    Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker | ©2009 | Paper; 352 pages
  • Check-In Check-Out: Managing Hotel Operations, 8th Edition
    Gary K. Vallen, Jerome J. Vallen | ©2009 | Cloth; 624 pages
  • Simulation Student CD for Professional Front Office Management (FOMS)
    David K. Hayes, Allisha A. Miller | ©2008 | CD-ROM Only

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