Marketing Channels, 7th Edition

PART ONE: INTRODUCTION

Chapter 1.     Marketing Channels:  Structure, Functions, and a Framework for Analysis

 

PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY

Chapter 2.    Segmentation for Marketing Channel Design: Service Outputs

Chapter 3.    Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis

Chapter 4.    Supply-Side Channel Analysis: Channel Structure and Intensity

Chapter 5.    Gap Analysis

 

PART THREE: CHANNEL IMPLEMENTATION

Chapter 6.     Channel Power: Getting It, Using It, Keeping It

Chapter 7.     Managing Conflict to Increase Channel Coordination

Chapter 8.     Strategic Alliances in Distribution

Chapter 9.     Vertical Integration in Distribution

Chapter 10.   Legal Constraints on Marketing Channel Policies

 

PART FOUR: CHANNEL INSTITUTIONS

Chapter 11.   Retailing

Chapter 12.   Wholesaling

Chapter 13.   Franchising

Chapter 14.   Supply Chain Management