Marketing Channels, 7th Edition
ISBN-10: 0-13-191346-8
ISBN-13: 978-0-13-191346-2
Published by Prentice Hall
© 2006
Pub. Date: Dec 29, 2005
Format: Paper
Table of Contents
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Managing Conflict to Increase Channel Coordination
Chapter 8. Strategic Alliances in Distribution
Chapter 9. Vertical Integration in Distribution
Chapter 10. Legal Constraints on Marketing Channel Policies
PART FOUR: CHANNEL INSTITUTIONS
Chapter 11. Retailing
Chapter 12. Wholesaling
Chapter 13. Franchising
Chapter 14. Supply Chain Management
