Marketing Management, 3rd Edition
ISBN-10: 0-13-196334-1
ISBN-13: 978-0-13-196334-4
Published by Prentice Hall
© 2007
Pub. Date: May 31, 2006
Format: Cloth
Table of Contents
Part I: Marketing Philosophy and Strategy
Chapter 1: Marketing and the Job of the Marketing Manager
Chapter 2: A Strategic Marketing Framework
Part II: Analysis for Marketing Decisions
Chapter 3: Marketing Research
Chapter 4: Analyzing Consumer Behavior
Chapter 5: Organizational Buying Behavior
Chapter 6: Market Structure and Competitor Analysis
Part III: Marketing Decision Making
Chapter 7: Product Decisions
Chapter 8: New Product Development
Chapter 9: Pricing
Chapter 10: Communications
Chapter 11: Sales Promotion
Chapter 12: Channels of Distribution
Chapter 13: Direct Channels of Distribution: Personal Selling and Direct Marketing
Chapter 14: Customer Relationship Management
Chapter 15: Strategies for Service Markets
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780135075043
$211.53 | Add to Cart
This package contains:
- Marketing Management, 3rd Edition
Russ Winer | ©2007 | Cloth; 544 pages - Interpretive Simulations Access Code Card Group B
| ©2009 | Access Code Card
Package ISBN-13: 9780138154622
$343.20 | Add to Cart
This package contains:
- Marketing Management, 3rd Edition
Russ Winer | ©2007 | Cloth; 544 pages - Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages
Package ISBN-13: 9780135014769
$210.67 | Add to Cart
This package contains:
- Marketing Management, 3rd Edition
Russ Winer | ©2007 | Cloth; 544 pages - Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition
Marian Burk Wood | ©2008 | Kit/Package/ShrinkWrap; 224 pages
Online Book
Marketing Management, CourseSmart eTextbook, 3rd Edition
Your Price: $95.33
Buy from CourseSmart50% off retail price of the print version.
