Entrepreneurship: Starting and Operating a Small Business w/ BizBuilder CD & Business Plan Pro Pkg.
ISBN-10: 0-13-222369-4
ISBN-13: 978-0-13-222369-0
Published by Prentice Hall
© 2007
Pub. Date: Jan 6, 2006
Format: Kit/Package/ShrinkWrap
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Table of Contents
UNIT 1 What Business Do You Want to Start?
Chapter 1: Entrepreneurs Recognize Opportunities
Chapter 2: Create Business From Opportunity: The Economics of One Unit
Unit 1 Business Plan Section
UNIT 2 Who Are Your Customers? (And Why Should They Buy From You?)
Chapter 3: What Is Marketing? Analyzing Customers And Your Market
Chapter 4: Developing The Right Marketing Mix
Chapter 5: Smart Selling And Effective Customer Service
Unit 2 Business Plan Section
UNIT 3 Show Me The Money!: How To Track Costs and Find Financing
Chapter 6: Tracking Fixed and Variable Costs
Chapter 7: Using An Income Statement To Guide A Business
Chapter 8: Financing Strategy: Borrow Debt or Sell Equity?
Chapter 9: Cash Flow: The Lifeblood Of A Business
Unit 3 Business Plan Section
UNIT 4 Operating a Small Business Effectively
Chapter 10: Choosing Legal Structures And Distribution Channels
Chapter 11: Effective Leadership: Managing Resources And Employees
Unit 4 Business Plan Section
UNIT 5 What You Need to Know to Grow
Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance Sheet
Chapter 13: Replication And Harvesting: Cashing In On Your Brand
Chapter 14: Investing For a Secure Future
Unit 5 Business Plan Section
Appendix I: 100 Business Ideas
Appendix II: Math for Entrepreneurs
Appendix III: Resources for Entrepreneurs
Appendix IV: Glossary
Appendix V: Accounting Journal Distribution GuideAppendix VI: Sample Student Business Plan
Appendix VII: Using the BizBuilder CD
Appendix VIII: Using Business Plan Pro
Appendix IX: Business Plan for Venture Magazine
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780131565197
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- Entrepreneurship: Starting and Operating a Small Business w/ BizBuilder CD & Business Plan Pro Pkg.
Steve Mariotti | ©2007 | Kit/Package/ShrinkWrap - OneKey WebCT, Student Access Kit, Entrepreneurship
Steve Mariotti | ©2007 | Access Code Card
Package ISBN-13: 9780132425544
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This package contains:
- Entrepreneurship: Starting and Operating a Small Business w/ BizBuilder CD & Business Plan Pro Pkg.
Steve Mariotti | ©2007 | Kit/Package/ShrinkWrap - Great Idea in Teaching Retailing: A Case and Exercise Book, 10th Edition
Barry Berman | ©2007 | Paper; 144 pages
