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Essentials of Entrepreneurship and Small Business Management, 5th Edition

By Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson

ISBN-10: 0-13-229438-9

ISBN-13: 978-0-13-229438-6What's this?

Published by Prentice Hall

© 2008

Pub. Date: Feb 2, 2007

Format: Paper

These online resources are available at no cost.

Companion WebSite - Scarborough, 5th Edition

http://www.prenhall.com/scarborough

Table of Contents

Section I.  The Challenge of Entrepreneurship 

1.   The Foundations of Entrepreneurship

2.   Inside the Entrepreneurial Mind: From Ideas to Reality

 

Section II.  Building the Business Plan: Beginning Considerations

3.   Designing a Competitive Business Model and Building a Solid Strategic Plan

4.   Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5.   Forms of Business Ownership

6.   Franchising and the Entrepreneur

7.   Buying an Existing Business 

 

Section III.  Building the Business Plan: Marketing and Financial Considerations

8.   Building a Powerful Marketing Plan

9.   E-Commerce and the Entrepreneur                                                                

10.       Pricing Strategies

11.       Creating a Successful Financial Plan 

12.       Managing Cash Flow

 

Section IV.  Putting the Business Plan to Work: Sources of Funds

13.       Sources of Financing: Debt and Equity

14.       Choosing the Right Location

15.       Global Aspects of Entrepreneurship

16.       Building a New Venture Team and Planning for the Next Generation

 

Appendix: Sample Business Plan

 

Brief Cases

 

End Notes

 

Index

 

 

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780136029366

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  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Business Feasibility Analysis Pro
    Palo Alto Software | ©2007 | CD-ROM Only

Package ISBN-13: 9780558042462

$165.93 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Building A Business Plan, 2nd Edition
    David Tooch | ©2004 | Paper; 55 pages

Package ISBN-13: 9780132425681

$153.67 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    Software Palo Alto | ©2006 | CD-ROM Only

Package ISBN-13: 9780137029648

$147.00 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Managing Effectively Through Tough Times
    Mason Carpenter | ©2010 | Paper; 48 pages

Package ISBN-13: 9780136028734

$167.00 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Business Feasibility Analysis Pro
    Palo Alto Software | ©2007 | CD-ROM Only
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    Software Palo Alto | ©2006 | CD-ROM Only

Package ISBN-13: 9780135059456

$167.00 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Building A Business Plan, 2nd Edition
    David Tooch | ©2004 | Paper; 55 pages
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    Software Palo Alto | ©2006 | CD-ROM Only

Package ISBN-13: 9780137138463

$160.00 | Add to Cart

This package contains:

  • Essentials of Entrepreneurship and Small Business Management, 5th Edition
    Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson | ©2008 | Paper; 744 pages
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    Software Palo Alto | ©2006 | CD-ROM Only
  • WALL STREET JOURNL SUBSCRIPTN CRD&STU GD PK
    | ©2008 | Kit/Package/ShrinkWrap
  • Interpretive Simulations Student Discount Card
    Interpretive Interpretive Simulations | ©2006 | Access Code Card

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