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Marketing: Real People, Real Choices, 5th Edition

By Michael R. Solomon, Greg Marshall, Elnora Stuart

ISBN-10: 0-13-229920-8

ISBN-13: 978-0-13-229920-6What's this?

Published by Prentice Hall

© 2007

Pub. Date: Nov 28, 2006

Format: Paper

Table of Contents

Part 1:  MAKING MARKETING VALUE DECISIONS

Chapter 1:  Welcome to the World of Marketing:  Creating and Delivering Value

Chapter 2:  Strategic Market Planning:  Painting the Big Picture

Chapter 3: Thriving in the Marketing Environment:  The World is Flat

 

 

Part 2:  UNDERSTANDING CONSUMERS’ VALUE NEEDS

Chapter 4:  Marketing Research: Gathering, Analyzing and Using Information

Chapter 5:  Consumer Behavior:  How and Why People Buy

Chapter 6:  Business-to-Business Markets:  How and Why Organizations Buy

Chapter 7:  Sharpening the Focus:  Target Marketing Strategies and Customer Relationship Management

 

 

Part 3:  CREATING THE VALUE PROPOSITION

Chapter 8:  Creating the Product

Chapter 9:  Managing the Product

Chapter 10: Services and Other Intangibles:  Marketing the Product That Isn’t There

Chapter 11:  Pricing the Product

 

Part 4:  COMMUNICATING THE VALUE PROPOSITION

Chapter 12:  Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Chapter 13:  Advertising, Sales Promotion, and Public Relations

Chapter 14:  Personal Selling, Sales Management and Direct Marketing  

 

Part 5:  DELIVERING THE VALUE PROPOSITION

Chapter 15:  Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics 

Chapter 16:  Retailing:  Bricks and Clicks

 

Appendix A:  Qode In Action: Implementing a Marketing Plan 

Appendix B:  Sample Marketing Plan: The S&S Smoothie Company

Appendix C:  Marketing Math


Notes; Glossary; Credits; Index

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Package ISBN-13: 9780138151676

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  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
  • Interpretive Simulations Access Code Card Group A
    | ©2009 | Access Code Card

Package ISBN-13: 9780136094562

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  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
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    Michael R. Solomon | ©2007 | Digital Video Recording

Package ISBN-13: 9780135006023

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This package contains:

  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
  • VangoNotes Coupon
    Teacher Education Pearson | ©2008 | Promotional Materials

Package ISBN-13: 9780132420518

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This package contains:

  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
  • Marketing PlanPro Premier, 3rd Edition
    Palo Alto | ©2008 | CD-ROM Only

Package ISBN-13: 9780138157678

$186.00 | Add to Cart

This package contains:

  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
  • Videos on DVD for Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon | ©2007 | Digital Video Recording
  • OneKey Blackboard, Student Access Kit, Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon | ©2007 | Access Code Card

Package ISBN-13: 9780135030790

$169.33 | Add to Cart

This package contains:

  • Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon, Greg Marshall, Elnora Stuart | ©2007 | Paper; 640 pages
  • VangoNotes Coupon
    Teacher Education Pearson | ©2008 | Promotional Materials
  • Videos on DVD for Marketing: Real People, Real Choices, 5th Edition
    Michael R. Solomon | ©2007 | Digital Video Recording

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