Market-Based Management, 5th Edition
ISBN-10: 0-13-233653-7
ISBN-13: 978-0-13-233653-6
Published by Prentice Hall
© 2009
Pub. Date: Mar 24, 2008
Format: Paper
Table of Contents
Chapter 1: Customer Focus and Managing Customer Loyalty
Chapter 2: Marketing Performance and Marketing Profitability
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitor Analysis and Sources of Advantage
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications and Customer Response
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Offensive Strategies
Chapter 13: Defensive Strategies
Chapter 14: Building a Marketing Plan
Chapter 15: Performance Metrics and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780132452748
$162.20 | Add to Cart
This package contains:
- Market-Based Management, 5th Edition
Roger Best | ©2009 | Paper; 544 pages - Interpretive Simulations Access Code Card Group B
| ©2009 | Access Code Card
Package ISBN-13: 9780137023080
$152.00 | Add to Cart
This package contains:
- Market-Based Management, 5th Edition
Roger Best | ©2009 | Paper; 544 pages - Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition
Marian Burk Wood | ©2008 | Kit/Package/ShrinkWrap; 224 pages
Package ISBN-13: 9780131360549
$295.07 | Add to Cart
This package contains:
- Market-Based Management, 5th Edition
Roger Best | ©2009 | Paper; 544 pages - Strategic Marketing Problems: Cases and Comments, 11th Edition
Roger Kerin, Robert Peterson | ©2007 | Cloth; 736 pages
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Market-Based Management, CourseSmart eTextbook, 5th Edition
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