Writing and Speaking at Work: A Practical Guide for Business Communication, CourseSmart eTextbook, 4th Edition
ISBN-10: 0-13-234175-1
ISBN-13: 978-0-13-234175-2
Published by Prentice Hall
© 2008
Pub. Date: Jul 2, 2007
Format: On-line Supplement
Description
For undergraduate and graduate courses in Business Communication.
Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.
Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Table of Contents
Part I Writing
CHAPTER 1 What Is Good Writing?
CHAPTER 2 Developing a Good Style
CHAPTER 3 Using Examples and Comparisons
CHAPTER 4 Making Your Page Look Inviting
CHAPTER 5 Making Your Main Point Easy to Find
CHAPTER 6 Illustrating Your Ideas
CHAPTER 7 Getting Beyond Periods and Commas
CHAPTER 8 Learning Commonsense Rules
CHAPTER 9 Making the Most of E-mail
CHAPTER 10 Writing for the Web
CHAPTER 11 Preparing a Resume and Cover Letter
CHAPTER 12 Documenting Your Sources
Part II Speaking 139
CHAPTER 13 What Is Business Speaking?
CHAPTER 14 Using Good Techniques of Delivery
CHAPTER 15 Developing a Clear Structure
CHAPTER 16 Designing Visual Aids
CHAPTER 17 Giving a Presentation Using a Computer
CHAPTER 18 Rehearsing, Setting Up the Room, and Overcoming
Nervousness
CHAPTER 19 Preparing an Annotated Presentation
APPENDIX A Final Project: Learning Computer Techniques
APPENDIX B Final Project: Creating Reports
APPENDIX C Formats for Letters and Memos
APPENDIX D Sample Papers
APPENDIX E Commonly Confused Words
Index
