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Business Policy Game, The: An International Simulation: Player's Manual, 4th Edition

By Richard V. Cotter, David J. Fritzsche

ISBN-10: 0-13-339144-2

ISBN-13: 978-0-13-339144-2What's this?

Published by Prentice Hall

Pub. Date: Jan 10, 1995

Format: Paper

Table of Contents



 1. Introduction.


 2. Quarterly Decisions.


 3. The Business Environment.


 4. Developing the Strategic Plan and Selecting Standards of Success.


 5. Marketing: Strategy.


 6. Marketing: Sales Forecasting.


 7. Production: Planning, Scheduling, and Costs.


 8. Production: Capacity Changes.


 9. Finance: Strategy and Investment Analysis.


10. Financing: Financial Planning.


Appendix A. Instructions for Using Spreadsheet Templates.


Appendix B. Instructions for Using Graphing Program.


Appendix C. Historical Data for Years 1 and 2.


Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports.


Appendix E. Blank Forms and Worksheets.

Textbook

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