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ManageFirst: Restaurant Marketing with Pencil/Paper Exam and Test Prep

By NRA Solutions

ISBN-10: 0-13-507213-1

ISBN-13: 978-0-13-507213-4

Published by Prentice Hall

Pub. Date: Oct 27, 2008

Format: Kit/Package/ShrinkWrap

Enhance your learning experience with text-specific study materials.

Description

This particular guide is a brief competency guide which is focused on Restaurant Marketing. Designed to provide trainees with marketable management skills for a career within the Culinary Arts and Foodservice industryThe NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. NRAEF ManageFirst Program leads to a new credential, ManageFirst Professional (MFP), which is part of our industry career ladder. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Trainees earn a certificate for each exam passed. Packaged with this book, is also a NEW! Exam Prep Guide.

Chapter 1 Factors That Impact Menu Item Selection

· Marketing Environment

· Selecting Menu Items

· Changing a Menu

· Internal Operational Concerns When Choosing New Items

Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers

· Factors Influencing Food Selection

· Sources of Nutritional Components on the Menu

· Nutritional Information for Customers

· Nutritional Cooking Methods

· Types of Vegetarian Diets

· Addressing Food Allergies

Chapter 3 Menu Layout and Design

· Purposes of the Menu

· Relationship of Menu Design to Marketing

· Menu Psychology

· Menu Layout and Design Principles

Chapter 4 Menu Pricing

· Use of Price in Strategic Marketing

· Impact of External Environment on Prices

· Pricing Strategies

· Pricing and Gross Profit Margin

· Pricing Methods

· Employee Meal Pricing

Chapter 5 The Alcohol Beverage Menu

· Alcoholic Beverages in Restaurants

· Merchandising Wine

· Merchandising Spirits

· Merchandising Beer and Ales

· Pricing Alcoholic Beverages

Chapter 6 Menu Item Sales Performance Analysis

· Sales Evaluation Measures

· Popularity Evaluation Measures

· Profitability Evaluation Measures

· Other Measures Used to Evaluate Menus

Chapter 7 Menu Sales Mix Analysis

· Purposes of Sales Mix Analysis

· Performing a Sales Mix Analysis

· Changing the Menu Based on Analysis

Field Project

Index

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780138011574

$93.33 | Add to Cart

This package contains:

ManageFirst: Menu Marketing and Management with Pencil/Paper Exam and Test Prep
NRA Solutions | ©2007 | Kit/Package/ShrinkWrap

Package ISBN-13: 9780138013431

$93.33 | Add to Cart

This package contains:

ManageFirst: Nutrition with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap

Package ISBN-13: 9780138015336

$191.80 | Add to Cart

This package contains:

ManageFirst: Nutrition with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
ServSafe Coursebook with Answer Sheet for Paper and Pencil Exam, 5th Edition
Solutions NRA National Restaurant Association | ©2009 | Paper; 460 pages

Package ISBN-13: 9780135104033

$723.53 | Add to Cart

This package contains:

ManageFirst Food Production with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
ManageFirst: Menu Marketing and Management with Pencil/Paper Exam and Test Prep
NRA Solutions | ©2007 | Kit/Package/ShrinkWrap
ManageFirst: Nutrition with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
ServSafe Essentials with Answer Sheet for Paper and Pencil Exam, 5th Edition
Solutions NRA National Restaurant Association | ©2009 | Paper
ManageFirst: Controlling Foodservice Costs with Pencil/Paper Exam and Test Prep
NRA National Restaurant Association | ©2009 | National Bundle
ManageFirst Human Resources Management and Supervision with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
ManageFirst: Hospitality and Restaurant Management with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
ManageFirst Customer Service with Pencil/Paper Exam and Test Prep
Solutions NRA National Restaurant Association | ©2007 | Kit/Package/ShrinkWrap
On Cooking: A Textbook of Culinary Fundamentals, 4th Edition
Sarah R. Labensky, Alan M. Hause, Steven R. Labensky, Priscilla A. Martel | ©2007 | Cloth; 1440 pages

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ManageFirst: Restaurant Marketing with Pencil/Paper Exam and Test Prep

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