Marketing Management, 13th Edition
ISBN-10: 0-13-600998-0
ISBN-13: 978-0-13-600998-6
Published by Prentice Hall
© 2009
Pub. Date: Feb 25, 2008
Format: Cloth
Enhance your learning experience with text-specific study materials.
Table of Contents
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
PART 2: CAPTURING MARKETING INSIGHTS
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
PART 3: CONNECTING WITH CUSTOMERS
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
PART 4: BUILDING STRONG BRANDS
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Dealing with Competition
PART 5: SHAPING THE MARKET OFFERINGS
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs
PART 6: DELIVERING VALUE
Chapter 15: Designing and Managing Integrated Marketing Channels
Chapter 16: Managing Retailing, Wholesaling, and Logistics
PART 7: COMMUNICATING VALUE
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications: Advertising, Sales Promotions,
Events, and Public Relations
Chapter 19: Managing Personal Communications: Direct and Interactive Marketing and Personal Selling
PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780135052655
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This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Interpretive Simulations Access Code Card Group B
| ©2009 | Access Code Card
Package ISBN-13: 9780135046463
$190.67 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Interpretive Simulations Student Discount Card
Interpretive Interpretive Simulations | ©2006 | Access Code Card
Package ISBN-13: 9780135042854
$210.67 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition
Marian Burk Wood | ©2008 | Kit/Package/ShrinkWrap; 224 pages
Package ISBN-13: 9780138154622
$343.20 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Marketing Management, 3rd Edition
Russ Winer | ©2007 | Cloth; 544 pages
Package ISBN-13: 9780136064169
$197.33 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - DVD Video Gallery: Marketing Management, 13th Edition
Philip Kotler | ©2009 | Digital Video Recording
Package ISBN-13: 9780136075288
$197.33 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Brand You, 2nd Edition
Michael R. Solomon | ©2007 | Paper; 240 pages
Package ISBN-13: 9780131361300
$204.00 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Marketing Plan Pro 6.0, 2nd Edition
Palo Alto Software | ©2005 | CD-ROM Only; 0 pages
Package ISBN-13: 9780135049440
$225.33 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Marketing PlanPro Premier, 3rd Edition
Palo Alto | ©2008 | CD-ROM Only
Package ISBN-13: 9780135122631
$254.00 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - Marketing PlanPro Premier, 3rd Edition
Palo Alto | ©2008 | CD-ROM Only - Marketing Plan Handbook, The, 3rd Edition
Marian Burk Wood | ©2008 | Paper; 224 pages
Package ISBN-13: 9780135056646
$210.67 | Add to Cart
This package contains:
- Marketing Management, 13th Edition
Philip Kotler, Kevin Keller | ©2009 | Cloth; 816 pages - DVD Video Gallery: Marketing Management, 13th Edition
Philip Kotler | ©2009 | Digital Video Recording - Marketing Plan Pro 6.0, 2nd Edition
Palo Alto Software | ©2005 | CD-ROM Only; 0 pages
