Framework for Marketing Management, A, 4th Edition
ISBN-10: 0-13-602660-5
ISBN-13: 978-0-13-602660-0
Published by Prentice Hall
© 2009
Pub. Date: Feb 25, 2008
Format: Paper
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Table of Contents
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing and Implementing Marketing Strategies and Plans
Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment
Part II: Connecting with Customers
Chapter 4: Creating Customer Value, Satisfaction, and Loyalty
Chapter 5: Analyzing Consumer Markets
Chapter 6: Analyzing Business Markets
Chapter 7: Identifying Market Segments and Targets
Part III: Building Strong Brands
Chapter 8: Creating Brand Equity
Chapter 9: Crafting the Brand Positioning and Dealing with Competition
Part IV: Shaping the Market Offerings
Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle
Chapter 11: Designing and Managing Services
Chapter 12: Developing Pricing Strategies and Programs
Part V: Delivering Value
Chapter 13: Designing and Managing Integrated Marketing Channels
Chapter 14: Managing Retailing, Wholesaling, and Logistics
Part VI: Communicating Value
Chapter 15: Designing and Managing Integrated Marketing Communications
Chapter 16: Managing Mass Communications
Chapter 17: Managing Personal Communications
Part VII: Creating Successful Long-Term Growth
Chapter 18: Managing Marketing in the Global Economy
Glossary
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Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - Interpretive Simulations Access Code Card Group B
| ©2009 | Access Code Card
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Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - Interpretive Simulations Access Code Card Group A
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Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - Marketing Plan Pro 6.0, 2nd Edition
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Package ISBN-13: 9780137047734
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This package contains:
- Framework for Marketing Management, A, 4th Edition
Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - DVD Video Gallery: Marketing Management, 13th Edition
Philip Kotler | ©2009 | Digital Video Recording
Package ISBN-13: 9780137145683
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This package contains:
- Framework for Marketing Management, A, 4th Edition
Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition
Marian Burk Wood | ©2008 | Kit/Package/ShrinkWrap; 224 pages
Package ISBN-13: 9780135051665
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This package contains:
- Framework for Marketing Management, A, 4th Edition
Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - Marketing PlanPro Premier, 3rd Edition
Palo Alto | ©2008 | CD-ROM Only
Package ISBN-13: 9780135099087
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This package contains:
- Framework for Marketing Management, A, 4th Edition
Philip Kotler, Kevin Keller | ©2009 | Paper; 384 pages - WSJ 15 Week Subscription Card, 2nd Edition
Addison-Wesley | ©2008 | Paper - Wall Street Journal 15 Week Sticker
Addison-Wesley | ©2006 | Paper - Wall Street Journal User's Guide, The
Addison-Wesley | ©2004 | Paper
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