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Business Essentials, 7th Edition

By Ronald J. Ebert, Ricky W. Griffin

ISBN-10: 0-13-607076-0

ISBN-13: 978-0-13-607076-4

Published by Prentice Hall

Pub. Date: Sep 22, 2008

Format: Paper

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Part I: The Contemporary Business World
   Chapter 1: The U.S. Business Environment
   Chapter 2: Business Ethics and Social Responsibility
   Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
   Chapter 4: The Global Context of Business

Part II: The Business of Managing
    Chapter 5: Business Management
    Chapter 6: Organizing the Business
    Chapter 7: Operations Management and Quality

Part III: People in Organizations
    Chapter 8: Employee Behavior and Motivation
    Chapter 9: Leadership and Decision Making
    Chapter 10: Human Resource Management and Labor Relations

Part IV: Principles of Marketing
    Chapter 11: Marketing Processes and Consumer Behavior
    Chapter 12: Pricing, Distributing, and Promoting Products

Part V: Managing Information
    Chapter 13: Information Technology for Business
    Chapter 14: The Role of Accountants and Accounting Information

Part VI: Financial Issues
    Chapter 15: Money and Banking
    Chapter 16: Managing Finances

Appendices
    Appendix I: Risk Management
    Appendix II: The Legal Context of Business
    Appendix III: Managing Your Personal Finances

Notes, Sources, and Credits
Glindex

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Ronald J. Ebert, Ricky W. Griffin | ©2009 | Paper; 312 pages
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