Your textbook…
Cover image for Principles of Marketing, 13th Edition
View larger cover

Principles of Marketing, 13th Edition

By Philip Kotler, Gary Armstrong

ISBN-10: 0-13-607941-5

ISBN-13: 978-0-13-607941-5What's this?

Published by Prentice Hall

© 2010

Pub. Date: Dec 28, 2008

Format: Cloth

Table of Contents

Part 1–Defining Marketing and the Marketing Process

1.         Marketing:  Creating and Capturing Customer Value

2.         Company and Marketing Strategy:  Partnering to Build Customer Relationships

 

Part 2–Understanding the Marketplace and Consumers

3.                  The Marketing Environment

4.         Managing Marketing Information to Gain Customer Insights

5.         Consumer Markets and Consumer Buyer Behavior

6.         Business Markets and Business Buyer Behavior

 

Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix

7.         Customer-Driven Marketing Strategy:  Creating Value for Target Customers

8.         Product, Services, and Brands:  Building Customer Value

9.         New-Product Development and Life-Cycle Strategies

10.       Pricing:  Understanding and Capturing Customer Value

11.       Pricing Strategies

12.       Marketing Channels:  Delivering Customer Value

13.       Retailing and Wholesaling

14.       Communicating Customer Value: Integrated Marketing Communication Strategy 

15.       Advertising and Public Relations

16.       Personal Selling and Sales Promotion

17.       Direct and Online Marketing: Building Direct Customer Relationships

 

Part 4–Extending Marketing

18.       Creating Competitive Advantage

19.       The Global Marketplace

20.       Marketing Ethics and Social Responsibility

 

APPENDIXES

1.         Marketing Plan

2.         Marketing by the Numbers

3.         Careers in Marketing

Glossary, Company Index, Subject Index

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780135064924

$198.67 | Add to Cart

This package contains:

  • Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Cloth; 744 pages
  • Interpretive Simulations Student Discount Card
    Interpretive Interpretive Simulations | ©2006 | Access Code Card

Package ISBN-13: 9780137020874

$205.33 | Add to Cart

This package contains:

  • Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Cloth; 744 pages
  • MyMarketingLab with E-Book Student Access Code Card for Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Access Code Card

Package ISBN-13: 9780138006839

$225.33 | Add to Cart

This package contains:

  • Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Cloth; 744 pages
  • Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition
    Marian Burk Wood | ©2008 | Kit/Package/ShrinkWrap; 224 pages

Package ISBN-13: 9780137020881

$212.00 | Add to Cart

This package contains:

  • Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Cloth; 744 pages
  • MyMarketingLab with E-Book Student Access Code Card for Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Access Code Card
  • Study Guide, Principles of Marketing, Principles of Marketing, 13th Edition
    Philip Kotler, Gary Armstrong | ©2010 | Paper; 515 pages

Textbook

List Price: $198.67

Add to Shopping Cart

Members pay only $178.80

Free FedEx Ground Shipping.

Online Book

Principles of Marketing, CourseSmart eTextbook, 13th Edition

Your Price: $99.33

Buy from CourseSmart

60% off retail price of the print version.

Same Content. Different Format.

Student Value Edition for Principles of Marketing, 13th Edition

ISBN-10: 0-13-608420-6

$130.00 | Add to Cart