Effective Small Business Management, 9th Edition

Section 1.  The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force

Section 2.  Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge
Chapter 3. Choosing a Form of Ownership
Chapter 4. Franchising and the Entrepreneur
Chapter 5. Buying an Existing Business
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business
Plan

Section 3. Building a Business Plan: Financial Issues
Chapter 7. Creating a Solid Financial Plan
Chapter 8. Managing Cash Flow

Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan
Chapter 10. Creative Use of Advertising and Promotion
Chapter 11. Pricing and Credit Strategies
Chapter 12. Global Marketing Strategies for Entrepreneurs
Chapter 13. E-Commerce and Entrepreneurship  

Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing
Chapter 15. Source of Debt Financing

Section 6. Location and Layout
Chapter 16.  Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis
Chapter 18. Managing Inventory

Section 8. Managing People: A Company’s Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company