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Business in Action with Real Time Updates, 4th Edition

By Courtland Bovee, John V. Thill

ISBN-10: 0-13-615408-5

ISBN-13: 978-0-13-615408-2What's this?

Published by Prentice Hall

© 2008

Pub. Date: Nov 29, 2007

Format: Paper

Table of Contents

Prologue: Planning Your Business Career

 

Part I. Developing a business mindset

1. The Fundamentals of Business and Economics

2. Ethics and Corporate Social Responsibility

3. The Global Marketplace

4. Business Systems

 

Part II. Organizing the business enterprise

5. Business Structures

6. Small Business and Entrepreneurship

 

Part III. Managing for profitability

7. Accounting and Financial Management

8. Banking and Securities

 

Part IV. Creating and satisfying customers

9. Marketing Concepts and Strategies

10. Products and Pricing

11. Distribution and Customer Communication

 

Part V. Leading and supporting employees

12. Management Functions and Skills

13. Organization, Teamwork, and Motivation

14. Human Resources

 

Appendices

A. The U.S. Legal System and Business Law

B. Personal Finance: Getting Set for Life

 

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780137004669

$92.33 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • Interpretive Simulations Access Code Card Group A
    | ©2009 | Access Code Card

Package ISBN-13: 9780137148493

$86.33 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • OneKey CourseCompass, Student Access Kit, Business in Action, 4th Edition
    Courtland Bovee | ©2008 | Access Code Card; 1 pages

Package ISBN-13: 9780132459006

$86.33 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • OneKey WebCT, Student Access Kit, Business in Action, 4th Edition
    Courtland Bovee | ©2008 | Access Code Card; 1 pages

Package ISBN-13: 9780135056462

$96.33 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • Study Guide, 4th Edition
    Courtland Bovee | ©2008 | Paper; 212 pages

Package ISBN-13: 9780138015503

$79.67 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • Beginning Your Career Search, 4th Edition
    James S. O'Rourke | ©2007 | Paper; 160 pages

Package ISBN-13: 9780131365742

$109.33 | Add to Cart

This package contains:

  • Business in Action with Real Time Updates, 4th Edition
    Courtland Bovee, John V. Thill | ©2008 | Paper; 504 pages
  • Building A Business Plan, 2nd Edition
    David Tooch | ©2004 | Paper; 55 pages
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    Software Palo Alto | ©2006 | CD-ROM Only

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