E-Marketing, 5th Edition

Preface  

            Part I: E-Marketing in Context

                                Chapter 1: Past, Present, and Future                        
                        Chapter 2: Strategic E-Marketing and Performance Metrics

                        Chapter 3: The E-Marketing Plan

            Part II: E-Marketing Environment

                        Chapter 4: A World of E-Marketing Opportunities

                        Chapter 5: Ethical and Legal Issues

            Part III: E-Marketing Strategy

                        Chapter 6: E-Marketing Research

                        Chapter 7: Consumer Behavior Online

                        Chapter 8: Segmentation And Targeting Strategies

                        Chapter 9: Differentiation and Positioning Strategies

            Part IV: E-Marketing Management

                        Chapter 10: Product: The Online Offer

                        Chapter 11: Pricing: The Online Value

                        Chapter 12: The Internet for Distribution

                        Chapter 13: E-Marketing Communication Tools

                        Chapter 14: New Digital Media

                        Chapter 15: Customer Relationship Management

Appendix A  Internet Penetration Worldwide in 2007

Appendix B  50 Social Media Sites Every Marketer Needs

Appendix C  Glossary

Appendix D  References    

Index