Your textbook…
E-Commerce Basics: Technology Foundations and E-Business Applications
ISBN-10: 0-201-74840-1
ISBN-13: 978-0-201-74840-6
Published by Prentice Hall
© 2003
Pub. Date: Jul 24, 2002
Format: Paper
Enhance your learning experience with text-specific study materials.
Table of Contents
(Each Chapter concludes with a “Summary,” “Key Words,” “Review Questions,” “Exercises,” “Projects,” and “References.”).
I. INTRODUCTION.
1. What Is Electronic Commerce?
The Dot-com Debacle.
The Myth.
The Bubble Bursts.
Opinions: What Were They Thinking?
Why Study E-Commerce?
The Reality of E-Commerce.
Technology: The Catalyst.
Layering.
Integrating Islands of Automation.
The Internet and the World Wide Web.
Technology: Hypertext.
The Value Chain.
Physical and Logical Data.
Opinion: Bits vs. Atoms.
The Supply Chain.
Intermediaries.
A Bigger Picture.
Technology as a Source of Competitive Advantage.
Business: First Movers and First Followers.
E-Commerce Categories.
Numbers: The E-Commerce Pie.
A Plan of Attack.
The Infrastructure.
The Business of E-Commerce.
Growing Pains.
The Future of E-Commerce.
Business: E-Commerce at Dell.
II. THE E-COMMERCE INFRASTRUCTURE.
2. The Infrastructure.
The Underlying Technology.
Data Communication.
Plain Old Telephone Service.
Business: Communication Pricing.
Wireless Communication.
The Last Mile Problem.
Opinion: The Demand for Broadband.
Networks.
Data Communication Protocols.
Local Area Networks (LANs).
Wide Area Networks (WANs).
Internetworking.
Client/Server Networks.
The Internet's Infrastructure.
Internet Service Providers.
Numbers: The Growth of the Internet.
The Backbone.
Regional Internet Service Providers.
TCP/IP, the Internet's Protocols.
Packet Switching.
The TCP/IP (Internet) Model.
The Application Layer.
The Transport Layer.
The Internet Layer.
The Network Access Layer.
Open Standards.
Internet Addressing.
Domain Names.
Technology: Domain Name Registration.
The IP Address.
The Domain Name System.
Ports.
The Media Access Control Address.
Address Translation.
Business: Content, Connectivity, and Delivery.
The E-Commerce Infrastructure.
3. The World Wide Web.
Business and the Internet.
How the Web Works.
Technology: Search Engines.
Browsers and Web Servers.
The Uniform Resource Locator (URL).
Downloading a Web Page.
Numbers: The Growth of the World Wide Web.
Hypertext Markup Language (HTML).
HTML Tags.
Hyperlinks.
Embedded Files.
Page Load Time.
Technology: Page Load Time and Embedded Files.
Client-Side Interactivity.
Adding Interactivity With Scripts and Applets.
Plug-ins.
Web Information Systems.
Business: Why the Web?
The Server Side.
Firewalls.
Web Applications.
Maintaining State.
Cookies.
Personalized Web Pages.
Security.
A More Complete View of the E-Commerce Infrastructure.
Opinions: Some Downsides.
III. THE BUSINESS OF E-COMMERCE.
4. The Business Environment.
Some Underlying Business Principles.
Numbers: Evaluating a Company's Financial Health.
The Bottom Line.
Business Planning.
Business: Go.com.
Creating a Startup Business Plan.
Competition.
Conflicting Objectives.
Business: Some B2C Success Stories.
The E-Commerce Business Environment.
Value Chain and Supply Chain Integration.
Breakthrough Products and Services.
Bits and Atoms.
E-Commerce Intermediaries.
New Patterns of Competition.
Increased Customer Power.
The Competitive Advantage Model.
The Accelerating Pace of Change.
Technology: The Turnpike Effect.
Rapid Obsolescence.
Evolving E-Commerce Business Strategies.
Brand Recognition.
Reducing Cycle Time.
Business: E-Commerce at Dell.
5. Consumer Focused (B2C) E-Commerce.
The Dot-Com Revolution.
Cost of Entry.
Opinion: Wait and See.
Sources of Funding.
The Customer's Investment.
The Hook.
Numbers: E-shopper Demographics.
The Race to Be First.
Back to Business Basics.
Brand Name Recognition as a Competitive Advantage.
Business: Discount Airlines.
Finding Potential Customers.
Numbers: Popular Search Terms.
Creating Repeat Customers.
Lock-in.
Interconnection.
Achieving a Sustainable Competitive Advantage.
Customization.
Consumer Focused (B2C) Revenue Sources.
Selling Digital Products.
Selling Physical Products.
Selling Services.
Business: Online Auctions.
Selling Advertising.
Opinion: Measure the Right Things.
Usage Charges and Subscription Fees.
Not-for-Profit Consumer Links.
Intermediary Services.
Payment Services.
Information Services.
Web Site Service Providers.
Business: eBay.
Other Forms of E-Commerce.
6. Intra-Business E-Commerce.
Internal Communication.
The Evolutionary Nature of Intra-Business E-Commerce.
The Value Chain.
Efficiency and Effectiveness.
The Beginnings.
Single-Function Applications.
Islands of Automation.
Technology: Innovation and Need.
Sub-Optimization.
Integrating the Value Chain.
Hardware, Software, and Data Incompatibilities.
New Approaches to Developing Information Systems.
Integrated Client/Server Applications.
Client/Server Application Logic.
Partitioning the Workload.
Fat and Thin Client Applications.
Opinion: Fat and Thin Clients.
Two-Tier Applications.
Three-Tier and N-Tier Applications.
Enterprise Application Integration.
The Virtual Value Chain.
Opinion: Outsourcing.
Web Information System Services.
Corporate Intranets and Value Chain Integration.
First Generation Intranets.
Opinion: Being “Always On”.
Content Management.
Second Generation Intranets.
Business: Management by Exception.
Enterprise Portals.
Security and Recovery Services.
Integrating a Geographically Dispersed Value Chain.
Business: mySocrates.
7. Business-to-Business E-Commerce.
The Supply Chain.
Business: Inter-Corporate Collaboration.
The Evolutionary Nature of Business-to-Business E-Commerce.
Numbers: The Growth of B2B E-Commerce.
Inter-Organizational Systems.
Early Examples.
Interconnectivity.
Private Leased Networks.
Value Added Networks.
Public Bandwidth.
Virtual Private Networks.
Selecting a Connectivity Option.
Business: Continents of Automation.
Early Systems for Supply Chain Integration.
SABRE.
Electronic Data Interchange (EDI).
Web Based Inter-organizational Systems.
Business: Records Retention.
Web-Based EDI.
Extranets.
eXtensible Markup Language (XML).
Technology: J2EE and .NET.
B2B E-commerce Software and Services.
E-Procurement.
Electronic Invoice Presentment and Payment (EIPP).
Logistics Integrators.
Customer Relationship Management.
Supply Chain Management.
B2B E-marketplaces.
Enterprise Resource Planning (ERP).
Business Cisco's $2.2 Billion Inventory Write-off.
IV. GROWING PAINS.
8. Cybercrime and Cyberwarfare.
The Internet Worm.
Cybercrime.
Hackers, Crackers, Phreakers, and Script Kiddies.
Business: Insider Sabotage.
Motivation.
Password Theft.
Opinion: Good Passwords.
Social Engineering.
Packet Sniffers.
Technology: Carnivore/DCS 1000 and TEMPEST.
Time Bombs, Logic Bombs, Rabbits, and Trojan Horses.
Backdoors.
Viruses and Worms.
Numbers: Viruses.
System Vulnerabilities.
Opinion: Software Security.
Denial of Service Attacks.
Spoofing.
Business: The Microsoft Attack.
Information Warfare.
Selecting Targets.
Opinion: Vulnerability.
Cyberwarfare.
Cyberterrorism.
Technology: EMP Weapons.
9. Security.
Why Security?
What Is Security?
Conflicting Objectives.
Balancing Conflicting Objectives.
Opinion: Airport Security.
Security Planning.
Risk Assessment.
Security Threats.
Security Criteria.
Access.
Authentication.
Integrity.
Privacy.
Non-Repudiation.
Recovery.
Auditability.
Countering Security Attacks.
Access Control.
Opinion: The National Transportation System Smart Card.
Network Vulnerabilities.
Intrusion Detection.
Firewalls.
Cryptography.
Caesar-Shift Substitution Ciphers.
Symmetric Secret Key Cryptography.
Asymmetric Public Key Encryption.
Technology: Public-Key Encryption.
Cryptananysis.
Key Length.
Numbers: Cracking DES.
Digital Envelopes.
Digital Signatures.
Digital Certificates.
Asynchronous Encryption Vulnerabilities.
Business: Lost Digital Certificates.
Steganography.
The Secure Sockets Layer (SSL).
Business: Visa's Security Standards.
10. Privacy and Other Social Issues.
Note: subject to change.
Gators and Gator Food.
Privacy.
What Is Privacy?
Privacy and the Law.
The Seal of Approval.
Collecting Personal Information.
Business: Harrah's Total Rewards Program.
Some Legal Sources.
Aggregation.
Opinion: National ID Cards.
Finding Missing Pieces.
Capturing Clickstream Data.
Tracking with Cookies.
Tracking with Web Bugs.
Surveillance and Monitoring.
Technology: Magic Lantern.
Misusing Technology.
Spam.
Really Annoying Ads.
Opinion: Ad Blockers.
Fraud.
Identity Theft.
Opinion: High-Profile Identity Theft.
Credit Card Fraud.
Scams and Con Artists.
Financial Swindles.
Morally Objectionable Web Sites.
Countering the Bad Guys.
V. THE FUTURE OF E-COMMERCE.
11. Where Do We Go From Here?
Predicting the Future.
Tiered Internet Services.
E-Books.
Web Services.
Biometrics Authentication.
E-Commerce and Your Future.
Appendix.
A. Digitization.
B. The TCP/IP Protocols.
C. Creating Web Pages.
D. Cryptography Tools.
Glossary.
Index.
