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Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
ISBN-10: 0-205-20022-2
ISBN-13: 978-0-205-20022-1
Published by Longman
© 1998
Pub. Date: Dec 16, 1997
Format: Paper
Table of Contents
Chapters conclude with “Conclusion,” “Notes,” “References,” and “Exercises.”
I.INTEGRATED COMMUNICATION.
1.Rhetorical Background.
Introduction to Visual Rhetoric.
Visual/Verbal Cognates
Process Example—Mapleton Center.
Conventions—What Readers Expect.
2.Perception and Design.
Gestalt Principles of Design.
Empirical Research as a Design Tool.
3.Visual Analysis.
Introduction to Visual Analysis.
A Taxonomy for Visual Vocabulary.
Analyzing Visual Vocabulary Rhetorically.
II.TEXT DESIGN.
4. Linear Components.
Introduction to Linear Components.
Process Example—Linear Components.
Vocabulary of Linear Components.
Applying the Cognate Strategies to Linear Components.
Interdependence of the Cognate Strategies.
5.Text Fields.
Introduction to Text Fields.
Process Example—Fields.
Vocabulary of Text Fields.
Applying The Cognate Strategies.
Interdependence of Cognate Strategies.
6.Nonlinear Components.
Introduction to Nonlinear Components.
Process Example—Nonlinear Components.
Vocabulary of Nonlinear Components.
Applying the Cognate Strategies.
Interdependence of the Cognate Strategies.
III.EXTRA-LEVEL DESIGN.
7.Data Displays.
Process Example—Data Displays.
Vocabulary of Data Displays.
Applying the Cognate Strategies to Data Displays.
Interdependence of the Cognate Strategies.
8.Pictures.
Introduction to Designing Pictures.
Process Example—Pictures.
Vocabulary of Pictures.
Applying the Cognate Strategies.
Interdependence of the Cognate Strategies.
9.Icons, Logos, Symbols.
Introduction to Icons, Logos, and Symbols.
Process Example—Icons, Logos, Symbols.
Vocabulary of Icons, Logos, Symbols.
Applying the Cognate Strategies to Icons, Logos, Symbols.
Interdependence of Cognate Strategies.
IV.DOCUMENT DESIGN.
10.Supra-Level Elements: Designing for Usability.
Introduction for Designing for Usability.
Process Example—Supra-Level Elements.
Vocabulary of Supra-Level Elements.
Applying the Cognate Strategies.
Appendixes.
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780321432643
$153.60 | Add to Cart
This package contains:
- Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
Charles Kostelnick, David D. Roberts, Sam Dragga | ©1998 | Paper; 455 pages - Technical Editing, 4th Edition
Carolyn D. Rude | ©2006 | Paper; 480 pages
Package ISBN-13: 9780321223111
$140.40 | Add to Cart
This package contains:
- Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
Charles Kostelnick, David D. Roberts, Sam Dragga | ©1998 | Paper; 455 pages - Principles of Web Design (Part of the Allyn & Bacon Series in Technical Communication)
David K. Farkas, Jean Farkas, Sam Dragga | ©2002 | Paper; 400 pages
