Table of Contents
All chapters end with “Chapter Summary,” and “Activities.”
1. Weapons of Influence in Action.
2. Reciprocation in Action.
3. Commitment and Consistency in Action.
4. Social Proof in Action.
5. Liking in Action.
6. Authority in Action.
7. Scarcity in Action.
8. Instant Influence in Action.
Self Test.
Answers.
1. Weapons of Influence in Action.
2. Reciprocation in Action.
3. Commitment and Consistency in Action.
4. Social Proof in Action.
5. Liking in Action.
6. Authority in Action.
7. Scarcity in Action.
8. Instant Influence in Action.
Self Test.
Answers.
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780205374342
$46.10 | Add to Cart
This package contains:
- Influence in Action: A Student Handbook, 4th Edition
Anthony Roberto, Gary Meyer | ©2002 | Paper; 144 pages - Influence: Science and Practice, 4th Edition
Robert B. Cialdini | ©2001 | Paper; 262 pages