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Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis

By Paul J. Traudt

ISBN-10: 0-205-39567-8

ISBN-13: 978-0-205-39567-5What's this?

Published by Allyn & Bacon

© 2005

Pub. Date: Sep 15, 2004

Format: Paper

Description

Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

Table of Contents

Each chapter concludes with “Notes,” “Activities,” “Questions,” “Additional Reading,” and “Summary.”

Preface.


1. Introduction to the Study of Media and Audiences.

Mass Media—Memories of a Not-So-Distant Landscape.

Today's Evolving Media Landscape.

Mass Media Defined.

Mass Communication.

The Interplay Between Mass and Other Communication Spheres.

Models and Mass Communication Study.

Consolidation, Conglomeration, and Message Homogeneity.

Media Effects—A Problematic Term.

Technology, Innovation, and Trends in Media Effects Research.

Theories, Research, Methodology.



2. Quantitative Media Effects Research.

Basic Assumptions, Deductive Approaches.

Theories, Constructs, Variables.

Replicability and Reliability.

Non-Inferential and Inferential Statistics.

Inferential Statistics and Probability.

Sampling.

Content Analyses.

Experiments.

Surveys.



3. Qualitative Media Effects Research.

Basic Assumptions, Inductive Approaches.

Theories and Qualitative Research.

Types of Qualitative Research.



4. Media and Health.

Eating Disorders.

Summary—Eating Disorders.

Preventative Health Care.

Summary—Health Promotion or Disease Prevention.



5. Tobacco and Alcohol Advertising.

Tobacco Advertising.

Summary—Tobacco Advertising.

Alcohol Advertising

Summary—Alcohol Advertising.

Advertising Bans

Summary—Advertising Bans.



6. Children and Advertising.

Content Analyses

Experiments

Surveys

Qualitative



7. Televison and Education.

Television and Academic Achievement

Summary—Television and Academic Achievement

Television and Instruction

Summary—Television and Instruction.



8. Race and Ethnic Stereotyping.

Content Analyses

Experiments

Surveys

Qualitative

Summary—Race and Ethnic Stereotyping



9. Sex and Gender Stereotyping.

Content Analysis

Experiments

Surveys

Qualitative

Summary—Sex and Gender Stereotyping



10. Televison Sex and Sexuality, Pornography.

Television Sex and Sexuality.

Summary—Television Sex and Sexuality.

Pornography.

Summary—Pornography.



11. Children, Television, and Violence.

Content Analyses.

Experiments.

Surveys.

Qualitative.

Summary—Children, Television, and Violence.



12. Music Videos.

Content Analyses.

Experiments.

Surveys.

Qualitative.

Summary—Music Videos.



13. Video Games.

Content Analyses.

Experiments.

Surveys.

Summary—Video Games.



14. Television News.

Content.

Experiments.

Surveys.

Summary—News.



15. Television and Presidential Politics.

News and Politics.

Political Advertising.

Political Knowledge.

Summary—Television and Presidential Politics.



Glossary.


Name Index.


Subject Index.

Textbook

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