Principles and Types of Public Speaking, 16th Edition

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings. The text focuses on culture and community building, with a goal of helping the reader understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and presentations in the learning environment, this book helps the reader see the relationship between what they are learning and how they can use this knowledge in their lives.

I. PUBLIC SPEAKING IN A GLOBAL WORLD

1. Public Speaking in a Mediated Society

2. Setting the Scene for Community Building: Ethical Communication in a Diverse Culture

3. Getting Started: Basic Tips for Speech Preparation and Delivery

4. Public Speaking and Critical Listening

II. PREPARATION    

5. Public Speaking in a Culturally Diverse Society: To Whom are you Speaking?

6. Developing Central Ideas and Claims: Finding and Using Evidence

7. Organizing Ideas: Relational Language, Internal Organization Patterns, and the Motivated Sequence

8. Maintaining Audience Attention and Involvement    

9. Developing the Speech Outline    

III. CHANNELS    

10. Using Language to Communicate    

11. Using Visual Materials in Speeches    

12. Using Your Voice and Body to Communicate    

IV. TYPES    

13. Speeches to Inform    

14, Speeches to Persuade and Actuate    

15. Argument and Critical Thinking    

16. Performing Culture in Building Communities: Speaking on Special Occasions