Writing Winning Proposals: PR Cases
ISBN-10: 0-205-46101-8
ISBN-13: 978-0-205-46101-1
Published by Allyn & Bacon
© 2006
Pub. Date: Aug 15, 2005
Format: Paper
Description
PR Cases: Writing Winning Proposals shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what plan reviewers want to see in a plan and how they want the information presented.
Table of Contents
Foreword, by Glen T. Cameron, Ph.D.
Introduction.
1. Understanding Why Planning is Important and How it Relates to Public Relations.
2. Meeting the Challenges of the Planning Environment.
3. Writing and Leading With Integrity.
4. Beginning the Planning Process With Accountability.
5. Learning the Components of a Public Relations Plan and Rules for Writing Them; Model Student Plan.
6. Applying Public Relations Planning to 10 Real World Cases, Each With Six Different Writing Assignments.
7. Samples of Effective Public Relations Writing.
This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780205554126
$137.93 | Add to Cart
This package contains:
- Writing Winning Proposals: PR Cases
Tom Hagley | ©2006 | Paper; 304 pages - Adventures in Public Relations: Case Studies and Critical Thinking
David W. Guth, Charles Marsh | ©2005 | Paper; 384 pages
Package ISBN-13: 9780205492428
$164.60 | Add to Cart
This package contains:
- Writing Winning Proposals: PR Cases
Tom Hagley | ©2006 | Paper; 304 pages - Public Relations Writing and Media Techniques, 5th Edition
Dennis L. Wilcox | ©2005 | Paper; 592 pages
