This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research.

Social Psychology: The Science of the Social Side of Life.
Social Cognition: How We Think About the Social World.
Social Perception: Perceiving and Understanding Others.
Attitudes: Evaluating and Responding to the Social World.
The Self: Answering the Question: “Who Am I?”
The Causes, Effects, and Cures of Stereotyping, Prejudice, and Discrimination.
Interpersonal Attraction and Close Relationships
Social Influence: Changing Others’ Behavior.
Prosocial Behavior: Helping Others.
Aggression: Its Nature, Causes, and Control.
Groups and Individuals: The Consequences of Belonging.
Social Psychology: Applying Its Principles to Law, Health, and Business.

This textbook is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780205642717

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Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
MyPsychLab with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon | ©2008 | Access Code Card

Package ISBN-13: 9780205643349

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This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
MyPsychLab CourseCompass with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon | ©2008 | Access Card Package

Package ISBN-13: 9780205725175

$122.07 | Add to Cart

This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Influence: Science and Practice, 5th Edition
Robert B. Cialdini | ©2009 | Paper; 272 pages

Package ISBN-13: 9780205560158

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This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Current Directions in Social Psychology, 2nd Edition
Association for Psychological Science (APS), Janet Ruscher, Elizabeth Yost Hammer | ©2009 | Paper; 224 pages

Package ISBN-13: 9780205666218

$149.33 | Add to Cart

This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Readings in Social Psychology: General, Classic, and Contemporary Selections, 7th Edition
Wayne A. Lesko | ©2009 | Paper; 400 pages

Package ISBN-13: 9780205657513

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This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Grade Aid Workbook for Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Audio; 480 pages

Package ISBN-13: 9780205725410

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This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
What Every Student Should Know About Citing Sources with APA Documentation
Chalon E. Anderson, Amy T. Carrell, Jimmy L. Widdifield | ©2007 | Paper

Package ISBN-13: 9780205539987

$174.53 | Add to Cart

This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Experiences in Social Psychology: Active Learning Adventures
Gary G. Brannigan | ©2002 | Paper; 160 pages

Package ISBN-13: 9780205721719

$161.40 | Add to Cart

This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Short Guide to Writing about Psychology, 2nd Edition
Dana S. Dunn | ©2008 | Paper; 256 pages
MyPsychLab with E-Book Student Access Code Card (for valuepacks)
- C Pearson | ©2010 | Access Code Card

Package ISBN-13: 9780205665792

$174.53 | Add to Cart

This package contains:

Social Psychology, 12th Edition
Robert A. Baron, Nyla R. Branscombe, Donn R. Byrne | ©2009 | Cloth; 576 pages
Experiences in Social Psychology: Active Learning Adventures
Gary G. Brannigan | ©2002 | Paper; 160 pages
MyPsychLab CourseCompass with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon | ©2008 | Access Card Package

Package ISBN-13: 9780205654857

$184.93 | Add to Cart

This package contains: