Intentionally brief, this book allows the reader to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps readers identify ways to make their speeches more effective. Highly popular and practical, the Eighth Edition is the best of the brief books available on the subject.

Preface

1. Speech Communication

The Communicative Act

Communication Breakdown

Listening

Getting Started

Projecting Confidence

The Truth About Nervousness

How to Develop Self-Confidence

Visual Imagery for Confidence in Public Speaking

A Script for Using Visual Imagery to Develop Confidence in Speaking

Ethics in Communication

Exercises

Speech Assisgnments

2. Audience Analysis

Who Exactly Is My Audience?

What Response Can I Reasonably Expect from My Audience?

Will My Audience Find This Subject Useful?

Will My Audience Find This Subject Interesting?

What Is My Audience's Knowledge of My Subject?

What Demographic Characteristics Should I Consider about My Audience?

Is My Audience's Attitude Favorable, Indifferent, or Opposed?

3. Determine Your Purpose and Subject

Selecting a Subject

Specific Purpose

The Central Idea

4. The Introduction and Conclusion

Objectives of Introductions

Attention Step in Introductions

Types of Conclusions

Sample Full-Sentence Outline for a Speech to Instruct

Bibliography

5. Gathering Supportive Material

Personal Experience and Knowledge.

Clustering

The Library

The Librarian

The Computerized Catalog

Electronic Resources

The Internet

Ethics in Using the Internet

The World Wide Web

E-Mail

Telnet

Usenet

Interviewing

Taking Notes

Bibliography

An Article in a Periodical

A Book

6. Supporting Your Ideas

Examples

Explanation

Statistics

Testimony

Comparison and Contrast

Visual Aids

Computer Generated Visual Aids

Combined Supports

7. Preparing the Content of Your Speech

Organizing Your Speech

Planning the Body

Outlining Your Speech

Body of Speech

Transitions

8. Delivering Your Speech

Impromptu Speeches

Manuscript Speeches

Memorized Speeches

Extemporaneous Speeches

Nonverbal Communication

Effective Word Choice

Interestingness

Appropriateness

Extemporaneous Method

Sample Delivery Outline

Using Note Cards

Practicing the Speech

Delivery Distractions

Delivery Pitfalls

9. Informing

Demonstration Speeches

Description Speeches

Expository Speeches

Guidelines for Informative Speaking

Sample Speech to Inform

10. Persuasion

Persuasion Defined

Deductive Reasoning

Inductive Reasoning

Other Forms of Reasoning

Fallacies

Types of Persuasive Speeches

Sample Speech to Convince

Sample Speech to Reinforce

11. Group Communication

The Functions of Discussion

Types of Discussion

Participating in Discussion

Moderating the Discussion

A Pattern for Problem Solving

Evaluating Discussions

Using Case Problems

Index

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