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Table of Contents
Preface.
1. The Cool Media.
2. Surfing the Internet for Cool.
3. Advertising.
4. Advertising and Youth Culture.
5. The Resistance to Advertising: The Cool Approach.
6. Culture.
7. Popular Culture and Cool.
8. Manhood.
9. Attitude.
10. Literature.
11. The Beats.
12. Technology.
13. The Web.