Compose, Design, Advocate

Introduction

I. DESIGNING COMPOSITIONS RHETORICALLY

1. A Rhetorical Process for Designing Compositions

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2. Laying Out a Design Plan

Developing a Statement of Purpose

            Sense of purpose

            Audience

            Context

            Statement of purpose

Producing a Composition

            Strategies

            Medium

            Arrangement

            Production

Testing

A Sample Design Plan

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3. Developing a More Complex Statement of Purpose

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Working with More Complex Communications

Developing a More Complex and Complete Statement of Purpose

            Sense of purpose

            Audience

            Context

            Statement of purpose

4. Producing a More Complex Composition

Producing More Complex Compositions

            Strategies

            Medium

            Arrangement

            Production

Testing

Design Plans

II. PRODUCING COMPOSITIONS

Contexts for Production

5. About Advocacy and Argument

Becoming an Advocate

Who Changes and Who Benefits When You Advocate?

The Time that Advocacy Requires

Styles of Advocacy

            The AVODAH website: “After Seattle: Anarchists Get Organized”

Being an Advocate, Being a Citizen, and Being a Critic

            “The Partly Cloudy Patriot” Sarah Vowell

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6. Researching for Advocacy and Argument

Research, Argument and Advocacy

            What research is

            The Ethics of being a researcher

Designing Rhetorical Research

            Developing an initial question

            Using the questions to determine what you need to research

            Carrying out your research

            Using your research to develop and test a design plan

            Producing and testing your communication

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Strategies for Production

What Differentiates These Modes of Communication

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7. About Written Modes of Communication

The Pleasures of Writing

            Finding your own

            How writing grows out of and in response to and sustains other writing

            The Declaration of Independence

The Contexts, Audiences, and Purposes of Writing

            Writing contexts

            Writing Audiences

            Writing purposes

Ethos, Logos, and Pathos as Writing Strategies

Ethos in Writing

            Factors contributing to ethos

            Building ethos in introductions to written compositions

Logos in Writing

            Logos as overall structure

            Smaller arguments to use for building larger arguments

            Logos in helping others follow your arguments

            Logos as word play

Pathos in Writing

The Written Strategies of Revising, Editing, and Proofreading

Testing Writing

            Responding to the writing of others

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8. About Oral Modes of Communication

The Pleasures of Speaking

On Listening

Preparing a Talk: Context, Audience, Purpose

            The contexts in which you speak

            Considering audiences as you plan

            Approaching purposes as you plan

            “Inviting Transformations” Sonja K. Foss and Karen A. Foss

Speaking Ethos, Logos, and Pathos

            Ethos as speaking strategy

            Pathos as speaking strategy

            Logos as speaking strategy

            “Constructing Connections” Sonja K. Foss and Karen A. Foss

A Checklist for Preparing a Design Plan for a Talk

Preparing (Yourself) to Talk

            The anxieties of public speaking

            Visualization: preparing to deliver a talk

            Delivery: wording, gestures, smells

            Delivery: using support materials

Interviewing

            Rules for effective interviews

Testing and Evaluating Oral Presentations

Ethical Contexts of Speaking — and Listening

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9. About Visual Modes of Communication

The Pleasures and Complexities of Visual Communication

The Contexts, Purposes, and Audiences of Visual Communication

            Visible contexts

            Visible audiences

            Visible purposes

Seeing Ethos, Pathos, and Logos

Seeing Ethos

            Photographing ethos

            A Professional ethos

Seeing Pathos

            Pathos in photographs

            The rhetorical colors of pathos

            The pathos of type

Seeing Logos in the Arrangement of Elements

            How many elements to include?

            Creating a visual hierarchy

            Creating a visual hierarchy using contrast and sameness

            Creating visual unity using repetition

The Logos of Type Arrangement

The Logos of Using Words and Pictures Together

Strategies for Analyzing and Producing Visual Arguments

            Visual analogies

            Visual accumulation

            Visual symbols

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III. ANALYZING THE ARGUMENTS OF OTHERS

Why are we analyzing and researching the arguments of others?

About the Examples

About Rhetorical Analysis

Writing Up Rhetorical Analysis

A Sample Rhetorical Analysis: “Attack of the Monster Movie Poster”

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10. Analyzing Posters

How We Analyze Posters

Movie Posters from the United States

Wartime Posters from the United States and Elsewhere

Movie Posters from Other Countries

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11. Analyzing Documentary Photography

How We Analyze Documentary Photography

Sithwalk, Gueorgui Pinkhassov (photograph collection)

The Black Triangle, Josef Koudelka (photograph collection)

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12. Analyzing Instruction Sets

How We Analyze Instruction Sets

Japanese Onomatopoetic Expressions

Nomadic Furniture

Arabic Calligraphy

Navy Semaphore Flag Code (rotating wheel)

A Fire Extinguisher (product box)

If…then…(pamphlet)

If There is An Explosion…(Web page)

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13. Analyzing Editorial and Opinion Pieces

How We Analyze Editorial and Opinion Pieces

Native Education Boosted by Presence of Elders Robert Baptiste

Who Would Call Warrior “Squaw”? E.J. Montini

The Case for Affirmative Action Charles J. Ogletree, Jr.

The Case Against Affirmative Action David Sacks and Peter Thiel

Walking the Line Jack Turner

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14. Analyzing Essays

How We Analyze Essays

How to Look at the Periodic Table James Elkins

Higher Education Gary Smith

A Marketable Wonder: Spelunking the American Imagination Julian Dibble

The Plaintiff Speaks Clarissa Sligh

Red Shoes Susan Griffin

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15. Analyzing Comics

How We Analyze Comics

Leviathan Peter Blegvad

Common Scents Lynda Barry

The Veil Marjane Satrapi

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16. Analyzing Interviews (available online at www.ablongman.com/wysocki)

How We Analyze Interviews

Jon Heder: Napoleon Dynamite

Two Interviews with Science Fiction Writer Neal Stephenson

Neal Stephenson’s Past, Present, and Future

Neal Stephenson Responds with Wit and Humor

Four Perspectives on Copying Digital Media

Steve Jobs: The Rolling Stone Interview

RIAA Victim Talks to p2pnet

How Copyright Law Changed Hip Hop: An Interview with Public Enemy’s Chuck D and Hank Shocklee

Lawrence Lessig: The “Dinosaurs” Are Taking Over

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