Internet Effectively: A Beginner's Guide to the World Wide Web
ISBN-10: 0-321-30429-2
ISBN-13: 978-0-321-30429-2
Published by Addison-Wesley
© 2006
Pub. Date: Feb 21, 2005
Format: Paper
Enhance your learning experience with text-specific study materials.
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Table of Contents
INTERNET EFFECTIVELY:
A BEGINNER’S GUIDE TO THE WORLD WIDE WEB
~ Chapter Overview ~
Part I: Welcome to the Internet!
Chapter 1: Let’s Get “Online” Already!
Chapter 2: The Development of the Internet
Part II: Utilizing the Internet and World Wide Web
Chapter 3: Finding Resources on the World Wide Web
Chapter 4: Email
Chapter 5: Doing Business on the Web
Part III: Designing Information for the World Wide Web
Chapter 6: An Introduction to HTML
Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts
Chapter 8: HTML Editors
Chapter 9: Graphics and Multimedia on the World Wide Web
Part IV: Communication on the Internet
Chapter 10: Mass Communication Tools
Chapter 11: Real-time Communication
Chapter 12: Entertainment and Education
Part V: The Impact of the Internet
Chapter 13: The Internet’s Impact on Traditional Media
Chapter 14: The Internet and the Law
Chapter 15: Keeping Pace with Innovations
Glossary
References and Readings
Index
INTERNET EFFECTIVELY:
A BEGINNER’S GUIDE TO THE WORLD WIDE WEB
~ Expanded Table of Contents ~
Part I: Welcome to the Internet!
Chapter 1: Let’s Get Online, Already!
º Chapter Objectives
What Do People Do Online?
Connecting to the Internet
What Does Internet Service Include?
Dial-up Services
Traditional Dial-up Services
Broadband Services
Textbox 1.1: How Communications Satellites and Satellite Internet
Access Works
Wi-Fi
Textbox 1.2: How a Wireless Home Network Works
ISP’s for Travelers
Connecting to Work
Local Area Networks
Intranets
Virtual Private Networks
Acceptable Use Policies and Privacy Policies
Hand-Held and Other Devices
Internet Software
URL’s
Web Browser Basics
Temporary Files (Cache)
Clearing the Cache
Missing Page Errors
Bookmarks and Favorites
History
Clearing the Browser History
Browser Options and Features
Setting the Home Page
Advertisements on the Web
Email Clients
Security Risks
Virus
Trojan Horse
Worm
Adware
Spyware
Browser Hijacker
Web Bug
Mini Distributed Denial of Service Attacks (mDDoS)
Security Measures
Providing Credit Card and Other Sensitive Information
Downloading Software
Commercial Software
Shareware
Freeware
Open Source
What Happens When You Connect?
IP Addresses
Domain Name System
Troubleshooting
º Summary
º Review Questions and Hands-on Exercises
Chapter 2: The Development of the Internet
º Chapter Objectives
Welcome to the Internet
Development of the Internet: From the 1940’s to the Present
Text Box 2.1: Nuclear Threats and the Space Age
Hiroshima and Nagasaki
Sputnik I, ARPA, Explorer I, and EMP’s
RAND Engineers Envision a “Galactic Network”
Text Box 2.2: Packets and Protocols
The Birth of Communication Protocols
NPL Net and Packets
ARPANET
A Reliable Protocol in NCP
Communications Tools
The Personalization of E-mail
TCP/IP and Inter-networking
Text Box 2.3: The TCP/IP Stack
Request for Comments (RFC) Documents
ARPANET Goes Public
U.S. National Science Foundation to the Rescue
Internet 2
Internet History Timeline
Internet Development Around the World
Canada
Mexico
Europe
Convergence of Efforts in the U.S.
Domain Names
The World Wide Web
Who Is In Charge Of The Internet?
º Summary
º Review Questions and Hands-on Exercises
Part II: Utilizing the World Wide Web
Chapter 3: Finding Resources on the World Wide Web
º Chapter Objectives
Advanced Browsing Plug-in Features
Text Box 3.1: Plug-ins and Features
What’s Available on the Web?
Online Research Tools
Search Engines
Directory Outlines
Bibliographic Databases
Site-specific Search Engines and Site-maps
Subject-Specific Search Engines and Directory Outlines
Metasearch Engines
Topic Rings
Frequently Asked Question Pages
Expert Inquiries
General Reference
Reference.com
Dictionary.com
Encyclopedias
Maps and driving instructions
World facts
Searching for Jobs
Searching for People
Finding an Email Address
Searching for mailing addresses
Finding personal information
Reverse telephone number lookup
Searching Strategies
Initiating a Search
Refining A Search
Boolean Operators and Wildcard Characters
Understanding Evaluation Criteria
Accuracy
Authority
Audience and Objectivity
Purpose
Current Information
Depth of Coverage
Citing Internet Resources
Text Box 3.2: Citing and Referencing Web Materials
Finding Software
Open Source Licensing
Shareware and Freeware
File compression
º Summary
º Review Questions and Hands-on Exercises
Chapter 4: E-mail
º Chapter Objectives
Brief History of Email
Getting an Email Account
Email Basics
Using Webmail
Setting Up An Email Client for POP or IMAP
Mail Setup in Outlook Express
Textbox 4.1 – Setting up Mail in Eudora for Windows or Macintosh
Sending a Message
Binary Files and MIME
File Attachments
Sending to Multiple Recipients
Smileys and other Emoticons
Netiquette
Return Receipts
Importance Indicator
Address Book Feature
Creating a Contact in Microsoft Outlook Express
Creating an Address Book Entry in Eudora
Receiving, Reading and Managing Email
Receiving and Setting Automatic Receive Settings in Outlook Express
Receiving and Setting Automatic Receive Settings in Eudora
Bounced Mail
Email Header Information
Replying to an Email Message
Reply All, Forward and Redirect
Deleting Email Messages
Managing Email Using Folders
Managing Email Using Outlook Express
Managing Email Using Eudora
Managing Email Using Webmail
Additional Email Features
SPAM
Spam Blockers
Email Trackers
Web Bugs
To E-mail, or Not to E-mail?
Email and Personal Information Security
Viruses and Worms
Hoaxes and Chain Letters
Phishing
Encrypting Email
º Summary
º Review Questions and Hands-on Exercises
Chapter 5: Doing Business on the Web
º Chapter Objectives
E-business and E-commerce
E-commerce
E-business
EDI
Classifications of E-Commerce
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Business-to-Business-to-Consumer (B2B2C)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
Mobile Commerce (M-Commerce)
E-Commerce Business Models
Online Direct Marketing
Product and Service Customization
Consumer Online Auctions
Electronic Tendering
Find the Best Price
Affiliate Marketing
Viral Marketing
Group Purchasing
B2B Electronic Marketplaces, Exchanges and Auctions
Supply Chain Management
EDI and XML
E-Commerce Options for the Consumer
Business and Consumer Research
Online Shopping
Online Banking
Online Stock Trading
Putting a Small Business Online
Selecting and Buying a Domain Name
Determining the Goals for Your Web Presence
Marketing
Retail and Online Services
Information Delivery
Customer Support
Developing and Promoting Your Web Site
Other Considerations
º Summary
º Review Questions and Hands-on Exercises
Part III: Designing Information for the World Wide Web
Chapter 6: An Introduction to HTML
Definition and Evolution of HTML
What is HTML?
The Evolution of HTML and Web Browsers
HTML Innovations
Creating Web Pages with HTML
Basic Web Page Structure
Heading Tags
Formatting Tags
Tag Attributes
Font Tag <font>
Font Color
Font Face
Align Attribute
Hypertext Links
Page Properties
Images
Image Alignment
Image as a Link
Lists
Comment Tag
Browser Specific Issues
Optimizing for Search Engines
Do
Don’t
Uploading Your Website to a Web Server (FTP)
º Summary
º Review Questions and Hands-on Exercises
Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts
Cascading Style Sheets
Style Rules
Using Multiple Selectors
Style Classes
Deprecated Tags
Javascript
Java Applets
XML and XHTML
XML
XHTML
Backward and Forward Compatibility
XHTML Rules
XHTML Validation
Database Driven Web Applications
º Summary
º Review Questions and Hands-on Exercises
Chapter 8: HTML Editors
Text Editors
Programming Editors
CoffeeCup HTML Editor
Adding a Hyperlink
Basic Formatting Tags
Inserting an Image
Using Tables
Adding a Remote Hyperlink
WYSIWYG Editors
Word Processing Applications
Netscape Composer
Basic Formatting
Using a Table for Layout
Table and Cell Alignment
Hyperlinks
Macromedia Dreamweaver
Basic Formatting
Adding an Image
Adding a Table
Remote and Local Hyperlinks in Dreamweaver
Microsoft FrontPage
º Summary
º Review Questions and Hands-on Exercises
Chapter 9: Images and Multimedia on the World Wide Web
Basic Design Principles: CRAP
Contrast
Repetition
Alignment
Proximity
Image File Types
Images or Graphics
Raster and Vector Graphics
Graphics Formats
.bmp
.gif
.jpeg
.png
.tiff
Creating Rollover Images using Macromedia Fireworks
Creating Buttons
Adding Rollover Images Using Dreamweaver
Creating a Transparent Image
Copying Part of an Image
Techniques for Working with Larger Images
Interlaced Images
Sliced Images
Animation
Animated GIF’s
Javascript Animation
Java Applets
Flash and Shockwave Animation
Audio and Video
Downloading
Streaming
Audio
.wav
.aiff
.midi
.mp3
.ram
.au or .snd
Internet Radio
Video
.avi
.asf
.mov
.rm or .ra
Adding Sound to a Web Page
How to Run a Successful Webinar
Other Media
Word Processing and Spreadsheet Documents
Portable Document Format (PDF’s) Files
Other Document Formats
Web Page Usability and Accessibility
Section 508 and the Americans with Disabilities Act
º Summary
º Review Questions and Hands-on Exercises
Part IV: Communicating on the Internet
Chapter 10: Mass Communication
Mailing Lists
How Do Mailing Lists Work?
Moderated or Unmoderated?
Restricted or Open?
What is the Difference Between a Mailing List and a Newsletter?
Finding a Listserv List
Subscribing to a Listserv Mailing List
Subscribing to a Discussion Mailing List
Sending a Message to a Mailing List
Mailing List Commands
Digest Mode
Unsubscribing from a Mailing List
Listserv, Majordomo, Listproc and other Mailing List Software
Discussion Lists with Web Access
Finding Mailing Lists
Some Discussion List Etiquette You Need to Know
Newsgroups
Understanding How Newsgroups are Organized
Accessing Newsgroups Using the Web
FAQ’s
Searching Usenet
Using Your ISP Newsfeed
Subscription Based Newsfeeds
Some Newsgroup Etiquette You Need to Know
Web-based Discussion Boards
Start Your Own Discussion Board
Blogs
Searching for Blogs
RSS (Rich Site Summary, Really Simple Syndication)
Searching for RSS Feeds
RSS Desktop Headline Viewer – FeedReader
Atom
Other RSS and Atom Feed Readers
º Summary
º Review Questions and Hands-on Exercises
Chapter 11: Real-time Communication
Chapter Objectives
Instant Messaging
AOL IM
AIM Features
Blocking
Private chat rooms
Sending files
On security and sending files
Audio chat
Text Box 11.1: Microphones, Speakers, Headsets, and Webcams
Videoconferencing
MSN Messenger
Application Sharing
Whiteboarding
YAHOO! Messenger
ICQ
TRILLIAN (consolidate chats)
Text Box 11.2: Voice over Internet Protocol (VoIP)
Effective Chatting
Brief History of Text Chat
Chat Etiquette and Culture
Text Box 11.3: Common Abbreviations
Effective Videoconferencing
A Brief History of Videoconferencing
Videoconferencing Etiquette
Optimizing the Setting
Optimizing the Conversation
IM in the Workplace
º Summary
º Review Questions and Hands-on Exercises
Chapter 12: Online Entertainment and Education
Gaming
History of Video Gaming
History of Computer Gaming
Gaming Today
Types of Games
How Games are Played on the Internet
Gambling
Casinos
Sports Betting
Casual Gambling
Tips for Choosing an Online Gambling Site
Gambling as an Addiction
Distance Education
Distance Education Defined
Distance Education Delivery Tools
Popular Web Courseware Tools
Compressed Interactive Video Networks
Telemedicine and Remote Surgery
º Summary
º Review Questions and Hands-on Exercises
Part V: The Impact of the Internet
Chapter 13: The Internet’s Impact on Traditional Media
Trends in New Media
Depiction as Satan or Savior
Commercialization
Concentration
Media Interaction
Books
Online Sales
Electronic Books
Death of the Book?
Newspapers & Magazines
Supplementing or Circumventing?
Extending the Local
Targeting Interests
Radio, Video & Recordings
Streaming Media
Custom CD’s and Mp3’s
Film
Microcinema
Higher Hype
Television
Blurring the Lines
Lazy Interactivity
Faster News or Bigger Rumors
Peer-to-Peer Networking (P2P)
What is Peer-to-Peer Networking?
How Does P2P Work?
How Do I Use A P2P Network?
Using the Warez P2P Client
Social Issues with P2P Networking
º Summary
º Review Questions and Hands-on Exercises
Chapter 14: The Internet and the Law
Intellectual Property Law
Copyright Law
What Is Copyright Law?
Text Box 14.1: P2P File-sharing of Copyrighted Materials and
U.S. Law
Complications of the Internet
Copyright vs. Copy-respect
The Teach Act of 2001
Trademark Law
What is Trademark Law
Complications of the Internet
Text Box 14.2: Classic Domain Name Disputes
Patent Law
What Is Patent Law?
Complications of the Internet
First Amendment Issues
What Is Free Speech Law?
Unpopular, Controversial, and Offensive Communications
Cyberstalking
SPAM
Hate Speech and Hate Literature
Text Box 14.3: A Critique of the U.S. Patriot Act
Indecent and Obscene Communications
Text Box 14.4: So, What Is Obscene, Really?
The Communications Decency Act
Reno vs. ACLU
Child Online Protection Act
Controversies over Filtering Devices
Filtering Device Problems
Children’s Internet Protection Act
Tort Liability
What Is Tort Law?
The Importance of Malice
A Lighter Burden of Proof for Civil Action
Privacy Law
The Four Privacy Torts
Public Disclosure of Embarrassing Private Facts
Intrusion
False Light
Commercial Appropriation
The Electronic Communications Privacy Act
Text Box 14.4: EFF’s Top 12 Ways to Protect Your Privacy
Online
Defamation, Libel and Slander
Libel and Slander
Defamation
New York Times vs. Sullivan
º Summary
º Review Questions and Hands-on Exercises
Chapter 15: Keeping Pace with Innovations
Adopting a Medium
Phase One: Elites
Phase Two: Popularization
Phase Three: Specialization
The Role of Change Agents in the Diffusion of Innovations
Decentralizing our World
Decentralizing Government
Finding Government Information Online
Gate-keeping
By-passing the Traditional Media
Decentralizing Education
Self-instruction
Decentralizing the Institution and the Classroom
The Rise of the Virtual University
Decentralizing the Children
Decentralizing the Economy
The Virtual Office
Decentralizing the Community
Decentralizing the Individual
Logical Diversity and Desensitization
Social Isolation
Lifestyle Impacts
Resources: Keeping Pace with the Internet
Mailing Lists, Discussion Groups, and Online Journals
Internet Scout Report
News Alerts
Bookmark Web Sites
Magazines
Books
º Summary
º Review Questions and Hands-on Exercises
