Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 5th Edition

1. Introduction

Part I. Supply and Demand
2. Supply and Demand
3. Applying the Supply-and-Demand Model

Part II. Consumer Theory
4. Consumer Choice
5. Applying Consumer Theory

Part III. Theory of the Firm
6. Firms and Production
7. Costs

Part IV. Perfect Competition
8. Competitive Firms and Markets
9. Applying the Competitive Model
10. General Equilibrium and Economic Welfare

Part V. Market Power and Market Structure
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory

Part VI. Factor Markets
15. Factor Markets and Vertical Integration
16. Interest Rates, Investments, and Capital Markets

Part VII. Uncertainty, Missing Markets, and Limited Information
17. Uncertainty
18. Externalities, Commons, and Public Goods
19. Asymmetric Information
20. Contracts and Moral Hazards