Features
- Learn to think visually, and create powerful messages, images, and video for business, social media and the web
- No experience required: shows businesspeople, students, and everyone else how to apply powerful techniques from professional filmmaking
- Clearly explains the “why,” and follows up with practical exercises for practicing the “how”
- By Larry Jordan, one of the world’s most experienced visual communicators and trainers
- Copyright 2021
- Dimensions: 7" x 9-1/8"
- Pages: 400
- Edition: 1st
-
EPUB (Watermarked)
- ISBN-10: 0-13-676674-9
- ISBN-13: 978-0-13-676674-2
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential.
Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:
- Persuasive techniques
- Communication skills
- Business presentations
- Photos and images
- Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message
looks, as well as what a message
says. This book is essential reading for anyone who wants to create change.
Table of Contents
- 1 The Power of Persuasion
- 2 Persuasive Visuals
- 3 Persuasive Writing
- 4 Persuasive Fonts
- 5 Persuasive Colors
- 6 Persuasive Presentations
- 7 Persuasive Photos
- 8 Edit and Repair Still Images
- 9 Create Composite Images
- 10 Video Pre-Production
- 11 Create Compelling Content with Interviews
- 12 Sound Improves the Picture
- 13 Video Production
- 14 Video Post-Production
- 15 Motion Graphics: Make Things Move
- 16 Advanced Motion: Particles, Paths, and Perspective