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Production and Logistics in Meeting, Expositions, Events and Conventions, CourseSmart eTextbook

By George G. Fenich

Published by Prentice Hall

Published Date: Apr 17, 2014

Description

For courses in Planning and Management of Meetings, Expositions, Events, and Conventions.

 

A hands-on guide to producing and managing gatherings in the MEEC industry.

 

Production and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS) and follow a hands-on approach that guides readers through the process of managing a wide variety of gatherings. This practical focus makes the text an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text is highly teachable and student friendly. It provides:

  • Career-focused content: Chapter topics are based on industry standards.
  • Practical, step-by-step format: All topics are presented with the real world in mind, providing clear steps to success.
  • Effective chapter design: Chapters are designed for learning, incorporating numerous features to aid understanding.

Table of Contents

1     INTRODUCTION

2    On-Site Meeting and Event Management

3    Designing, Organizing and Producing the Environment for  Meetings, Conventions and Events

4    Managing the Technical Aspects of Meetings, Conventions and Events

5    Managing Registration:  what you need to know and why

6    Food and Beverage Production

7    Management of Human Resources

8    Training and Supervision

9    Optimizing Speaker, Entertainers and Performers

10    Moving People from Here to There and Back Again

11    Financial Management

12    Marketing and Sales in Meetings and Business Events:  focus on-site

13    Public Relations

14    On-site:  Effective Event Communication

15                Epilogue

 

Index

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Production and Logistics in Meeting, Expositions, Events and Conventions, CourseSmart eTextbook
Format: Safari Book

$38.99 | ISBN-13: 978-0-13-313948-8