For courses in Planning and Management of Meetings, Expositions, Events, and Conventions.
A hands-on guide to producing and managing gatherings in the MEEC industry.
Production and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS) and follow a hands-on approach that guides readers through the process of managing a wide variety of gatherings. This practical focus makes the text an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.
Teaching and Learning Experience
This text is highly teachable and student friendly. It provides:
- Career-focused content: Chapter topics are based on industry standards.
- Practical, step-by-step format: All topics are presented with the real world in mind, providing clear steps to success.
- Effective chapter design: Chapters are designed for learning, incorporating numerous features to aid understanding.
Table of Contents
2 On-Site Meeting and Event Management
3 Designing, Organizing and Producing the Environment for Meetings, Conventions and Events
4 Managing the Technical Aspects of Meetings, Conventions and Events
5 Managing Registration: what you need to know and why
6 Food and Beverage Production
7 Management of Human Resources
8 Training and Supervision
9 Optimizing Speaker, Entertainers and Performers
10 Moving People from Here to There and Back Again
11 Financial Management
12 Marketing and Sales in Meetings and Business Events: focus on-site
13 Public Relations
14 On-site: Effective Event Communication
Purchase Info ?
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$38.99 | ISBN-13: 978-0-13-313948-8