See the decision-making process behind investments.
The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it.
The fourth edition addresses the current financial crisis, has a new chapter on framing effects, and contains new evidence and ideas in every chapter.
Table of Contents
Chapter 2: Overconfidence
Chapter 3: Pride and Regret
Chapter 4: Risk Perceptions
Chapter 5: Decision Frames
Chapter 6: Mental Accounting
Chapter 7: Forming Portfolios
Chapter 8: Representativeness and Familiarity
Chapter 9: Social Interaction and Investing
Chapter 10: Emotion and Investment Decisions
Chapter 11: Self-Control and Decision Making
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Psychology of Investing, CourseSmart eTextbook, 4th Edition
Format: Electronic Book
$18.99 | ISBN-13: 978-0-13-611780-3