See the decision-making process behind investments.
The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it.
Table of Contents
1. Psychology and Finance
3. Pride and Regret
4. Risk Perceptions
5. Decision Frames
6. Mental Accounting
7. Forming Portfolios
8. Representativeness and Familiarity
9. Social Interaction and Investing
10. Emotion and Investment Decisions
11. Self-Control and Decision Making
12. Psychology in the Mortgage Crisis
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Psychology of Investing, The, CourseSmart eTextbook, 5th Edition
Format: Safari Book
$19.99 | ISBN-13: 978-0-13-302356-5